The 21st century has entered the era of brand management. As an important part of intellectual property rights, trademarks have become the core of an enterprise's core competitiveness. Therefore, vigorous implementation of trademark strategies has become an effective way to enhance an enterprise's core competitiveness. First of all, vigorously promote the construction of a comprehensive trademark policy system. Governments at all levels and relevant departments use the implementation of trademark strategies as a starting point to promote local and industry economic development, formulate and implement relevant economic and social development policies, and improve the development characteristics of different regions and industries. Trademark support policies cultivate regional characteristic economies and promote coordinated regional economic development. Secondly, increase the intensity of trademark publicity and education, establish a trademark publicity work system led by the government, responsible for the competent departments, supported by the news media, and widely participated by the public, strengthen trademark publicity, improve the trademark awareness of the whole society, and vigorously promote the belief of innovation and plagiarism. Shame, a moral concept that takes pride in honesty and trustworthiness and shame in counterfeiting and deception, and actively advocates consumers to establish a conscious awareness of resisting counterfeit and shoddy products. Third, give full play to the role of agricultural product trademarks and geographical indications in coordinating urban and rural development and promoting regional economic development, carry out in-depth trademark work such as "one factory, one label" to enrich farmers, and strengthen trademark protection for farmers, rural economic organizations and agriculture-related enterprises. Promote laws and regulations, actively guide the registration of agricultural product trademarks, geographical indication certification trademarks, and collective trademarks, increase the added value of agricultural products, enhance market competitiveness, effectively perform administrative supervision functions, urge the owners of geographical indication certification trademarks to conscientiously perform their management obligations, and safeguard geographical indication products Market credibility and promote the transformation of natural and human resources with local characteristics into real productivity.