The design concept of iQiyi logo is "iQiyi, screen life", with "screen" as the core visual element. Based on the ubiquitous development trend of "screen", it fully embodies the interactive characteristics of multi-screen integration and online video. The concrete performance of jumping out of the play button shows the intention of the leaders in the era of full screen. In the era of full screen, the relationship between media and users is by no means simple, but an information content service based on interaction, communication and care, which truly respects users' needs and gives users the right to choose and speak independently.

"Love" means "care", which embodies the mission of understanding users' needs and letting users enjoy high-quality videos and services.

"Love" means "love", hoping to win users with products, contents and services and establish a brand recognized by users;

The enlargement of I fully reflects the respect, interaction and innovation for individual users (I).