Fried chicken burgers are my favorite food. Western-style fast food is now available in every alley. My baby is 3 years old. When I take him out to play, he always says "Mom's big burger". My baby loves burgers, so I take him to eat them once a week. We are no strangers to Western fast food. KFC, McDonald's, and Burger King are all international brands we can name by opening our mouths. But in recent years, my country's Western-style fast food industry has been rising like a new star. Dirks and Wallace are better examples, but who is better among these two? Which one is better, Wallace or Dicos? Dicos: Get store opening information
Which one is better, Wallace or Dicos?
First of all, let’s start with their establishment time and background. Dicos originated in Texas in the southern United States. It opened its first store in Chengdu in 1994. In 1996, Dicos was acquired by Ting Hsin Group and invested US$50 million. Become the first Western-style fast food restaurant in China. By 2013, there were 2,000 stores. In 2011, Dicos ranked among the top 100 chain stores in China. The famous singer Luo Zhixiang once endorsed the Dicos brand.
Sincerity, Dicos creates special delicacies
Dex is dedicated to delicious food - Dicos is almost picky about its ingredients and selects the best chicken and vegetables. The star product, crispy fried chicken, uses a secret recipe and is marinated in a secret way to create a delicious, crispy skin, tender and juicy meat. At the same time, pay attention to balanced nutrition and increase the amount of green vegetables. The delicious rice burgers and special rice made from selected high-quality rice allow Chinese people who love "rice" to enjoy the novelty brought by rice in Western-style fast food restaurants.
Dicos Comfortable Experience - In addition to its special products, Dicos has changed every detail. The humanized design of the counter makes it easy for children to order. From mouth to feel, from taste to vision, attention to small details is to satisfy consumers' five senses of food experience. Walking into Dicos Restaurant is like walking into a warm garden. The comfortable environment, melodious music, and sincere smiles of the staff are all designed to provide customers with a comfortable and pleasant dining experience.
Dex franchise system resources
Dex assists in site selection and evaluation - assists franchisees in conducting on-site inspections of the store locations they are looking for, conducting surveys on buildings, business districts, and customers, and evaluating them. The feasibility of opening a store. Including turnover estimates, operating profit and loss estimates, etc., for franchisees' reference in site selection. If the franchisee cannot find a suitable store address, Dicos headquarters will assist the franchisee in finding the location. For store location evaluation, selection, turnover estimation, etc., the headquarters only provides suggestions and references and does not make any guarantees.
Decos unified decoration and equipment - In order to ensure the unified image of Dicos, the restaurant is designed by a designer designated by the headquarters, and complete decoration drawings are provided for a fee. The restaurant decoration project is carried out by a qualified engineering team approved by the headquarters. The headquarters sends personnel to supervise and guide, and the franchisees are responsible for supervision. In order to ensure product quality, restaurant equipment is provided by the headquarters, and both parties sign an equipment purchase and sales contract.
Dicos human resources assistance - before opening the store, provide personnel recruitment and personnel system reference materials, and assist franchisees in recruiting new personnel. After the store opens, the headquarters will dispatch a coaching manager to the store for free for three months. If the franchise store needs additional manpower, after coordination, the headquarters will also provide paid support and often organize on-the-job education and training.
Dixi’s continuous education and training - before opening a store, the headquarters provides corresponding courses for franchisees and operating groups on business philosophy, basic management and management of restaurants, within a week; for restaurant managers and management There are corresponding courses for teams, staff and receptionists, with a total duration of about three months. After the store opened, the headquarters set up corresponding continuing education courses for the different work contents of management cadres at all stages from intern managers to managers. At the same time, in order to strengthen communication with franchisees, the headquarters held corresponding knowledge courses from time to time. meeting.
Which one is better, Wallace or Dicos?
Wallace was established relatively late. It was established in 2000 and Hua was founded on January 8, 2001. Lais's first restaurant - Fuzhou Normal University Restaurant. In 2005, the nationwide chain was fully launched; in 2006, brand management was on the right track. By January 2014, General Wallace had more than 3,000 stores nationwide and employed 50,000 people.
Wallace "2017 New Third Board Investment Annual Meeting Potential Star Award", "Fuzhou City's Seventh Round Agricultural Industrialization Leading Enterprise", "2016 New Third Board Top 100 Most Valuable Investments Award", " The 10th China's Top 500 Most Valuable Brands"; "New Third Board Company with Development Potential in Haixi".
Fujian Wallace Food Co., Ltd. was established in 2009 and is located in Fuzhou City, Fujian Province. Wallace advocates green, environmentally friendly and healthy service concepts. In terms of company culture, Wallace respects "simplicity & sharing", advocating effective work, relaxed living, and being simple. The business purpose advocates: create the future simply, grow together with partners, integrate and live together, and create wealth together.
In 2012, the company was rated as "Fuzhou City Famous Trademark" and "Fujian Province Famous Trademark". Based on the service tenet of convenience, friendliness and thoughtfulness, the company is committed to the sacred mission of "let ordinary people eat better"!
Wallace advocates the service concept of green, environmental protection and health. The company's various products are both delicious and high-quality, fashionable and creative, and are favored by consumers. The company headquarters has a strong management system and rich market operation experience. In terms of management model, the company integrates product development, production, sales, and joint supply through a process-based operation platform, introducing Western catering technology and combining it with Chinese management models. Make it more in line with the needs of the Chinese market.
“Simplicity & Sharing” is not so much Wallace’s corporate philosophy as it is a philosophy of life. Wallace advocates working effectively, living easily, and being simple. What Wallace pursues is not random popularity, what he appreciates is not a single creativity, and what he approves of is not noble status. We provide delicious, high-quality, and value-for-money products. Deliciousness is the fundamental driving force for Wallace to pursue excellence and achieve perfection. It is also the value-for-money experience we want to bring to our customers.
Wallace’s clean dining environment, portable product portfolio, concise image packaging, and popular food pricing are the consistent initiatives of Wallace people to practice environmental protection, practice simplicity, and be willing to share, and bring value to the world. The true meaning of the product is restored, allowing consumers to gain a new sense of consumption satisfaction. We firmly believe that simplicity can shape the future.
After seeing this, you may have an answer in mind. In fact, both companies have chosen the business strategy of surrounding the cities from the countryside. Most of their stores are in second- and third-tier cities. They also have a unified goal of entering big cities. As long as we do not neglect product hygiene and safety, I believe that the goal will be achieved in the near future! Wallace: Receive store opening information
I hope you can understand from the above information which is better, Wallace or Dicos? As a foodie, I like to eat both.