Chengdu Home Store:
/Building Materials City/
Eye of the palm:
Founded in 1990, the group has developed into a modern large-scale enterprise group integrating design, development, production and sales after 18 years' efforts.
Mingzhu Furniture Industrial Park, located in Chongzhou, Chengdu, China, covers an area of several hundred acres. Has a modern standard steel workshop and domestic first-class furniture R&D center, logistics center and exhibition center. World-class automated production lines and international advanced quality testing laboratories were introduced from Germany and Italy, and R&D centers with strong R&D strength were established relying on famous universities. The group now governs panel furniture factory, sofa factory, coffee table factory, marble factory, dining table factory, TV cabinet factory and mattress factory.
There are more than 1000 "Pearl" stores with unified decoration style, unified brand image and unified business model. At present, the "Pearl of the Palm" furniture is not only deeply loved by domestic consumers, but also exported to Japan, Australia, Central Asia and other countries and regions.
Quality creates brand and service creates market. Pearl people meet the challenges of the market with an open and inclusive attitude, and constantly introduce high-quality products with high quality, novel style and reasonable price, so that every customer who chooses Pearl can personally feel the comfort, warmth and happiness brought by Pearl home lifestyle.
At present, there are more than 1000 "Pearl" stores all over the country.
All friends:
Chengdu Quanyou Furniture Co., Ltd. is the vice chairman of China Furniture Association and one of the largest panel furniture manufacturers in China, integrating R&D, design, production and marketing. Passed ISO900 1:2000 international quality management system certification, ISO400 1 international environmental management system certification, OSHMS occupational safety and health management system certification, CQC quality and environmental protection product certification and China environmental label product certification. It is the first panel furniture enterprise in China that has passed the environmental label product certification. China Green Product Award, Sichuan Famous Brand, Sichuan Famous Inspection Product, Key Enterprise of Anti-counterfeiting and Brand Protection, National Quality and Reputation Tracking Product and Product Quality Liability Insurance Enterprise of People's Insurance Company of China have been awarded for many years.
Shuanghu furniture:
Chengdu Shuang Hu Industrial Co., Ltd. is located in Pengzhou, a furniture manufacturing base in southwest China, 20 minutes' drive from Chengdu. The company was established in 1989. After 18 years' efforts, the company has grown to 1600 mu, with more than 8,000 employees and hundreds of millions of fixed assets. The company integrates R&D, manufacturing and marketing, and is one of the largest production and supply bases of panel suite furniture in China.
The company mainly provides bedroom furniture, hall furniture, cabinet furniture, sofas and mattresses. The richness of products is enough to provide you with the convenience of "one-stop" shopping.
Shuanghu Company has a strong sales network and good market development prospects in China. Its sales network has covered 32 provinces, municipalities and autonomous regions in China, with 65,438+0,500 sales outlets. The company's products are exported to Southeast Asia and Europe, with high visibility and reputation. Shuang Hu's brand is well-known at home and abroad, and Shuang Hu's products are all over China.
The company always adheres to the business philosophy of quality-oriented, customer first and reputation first, and resolutely implements the quality policy of "continuous improvement, meeting customer needs and exceeding customer expectations is the eternal pursuit of Shuang Hu people". It has successively won the titles of "National Inspection-free" products (panel furniture), "Sichuan Famous Brand" products (panel furniture), "Sichuan Famous Brand" and "Sichuan AAA Quality Credit Enterprise", passed the certifications of "China Environmental Label Products" and "CQC Quality and Environmental Protection Products", and took the lead in passing the "ISO900 1 Quality Management System Certification" in the industry.
The company's R&D center is headed by the chairman himself, and is composed of many famous designers at home and abroad with rich experience, advanced design concepts and aesthetic consciousness. Be able to grasp the trend of the times and be good at integrating diverse, flexible, practical, beautiful, elegant, safe, environmentally friendly and healthy consumption concepts. 2 1 century is committed to creating high-grade home life.
On June 5438+ 10, 2004, the company invited Mr. Zhang Tie-Lin, a famous performing artist, as the image spokesperson. Through the cooperation with Mr. Zhang Tie-Lin, the brand building of Shuang Hu furniture has reached a new height, which is a strong alliance, marking that Shuang Hu brand has become a symbol of quality life!
Pursue the peak and create brilliance. The company began to build Shuanghu Industrial Park in May 2006. The completion of a modern industrial park covering an area of more than 600 mu marks that Shuanghu Company has become an aircraft carrier for furniture manufacturing in southwest China.
Attachment: Sichuan furniture brand awareness is heating up, and service upgrade drives brand upgrade.
At the end of last year, the "Influential China 2005 Huaxi Media Award" jointly created by many well-known media in the United Nations had a far-reaching impact in various industries. Quanyou and Pearl Furniture, two "top three" enterprises, are also aiming at the international first-class level, facing the competition with a smile, and further promoting brand upgrading with service upgrading.
After the investigation in the first half of 2006, Sichuan furniture industry broke the traditional "basin consciousness" and its brand consciousness was constantly enhanced. Some insiders pointed out that the competition in Sichuan furniture industry should not be limited to products, prices, channels, advertisements and promotions, but should also be promoted to service competition. Because a strong furniture brand not only means strong independent research and development ability, first-class equipment and excellent product quality, but also means customer satisfaction and loyalty.
Brand furniture shines again
It should be said that Sichuan brand furniture will have a good performance in its own expansion every year. The strong momentum of Sichuan furniture development can be seen from the collection of many well-known brands such as national inspection-free products and China famous trademarks in recent years.
On March 22nd, 2006, 18 Shenzhen International Furniture Fair came to an end in Shenzhen International Convention and Exhibition Center. During the four days from March/KLOC-0 to September-March 22nd, Quanyou, as an outstanding representative of Sichuan furniture industry, not only won the only gold medal for booth image in one fell swoop by virtue of its excellent products and brand image, but also won the wide favor of all participants and won two products from the organizing committee.
Also in 2006, at the beginning of the new year, the State Administration for Industry and Commerce announced in the list of recognized national well-known trademarks that "Pearl" was on the list. This is the only famous brand trademark in the western furniture industry that has won this honor so far, which shows that Pearl Eye, which enjoys a high reputation at home and abroad, has been officially recognized by the State Administration for Industry and Commerce in terms of service quality, social visibility and reputation, and will be protected by relevant national laws.
In recent years, Pearl has vigorously strengthened the construction of a good corporate governance mechanism and formulated a clear development strategy; Gradually improve the scientific decision-making system; Established sound accounting principles, strict target responsibility system and corresponding incentive and restraint mechanisms. We have made remarkable achievements in product innovation, distribution of sales outlets, business process integration, information construction and business performance.
New furniture products are constantly innovating.
If the achievement of honor is only the external performance of enterprise honor, then the continuous innovation of furniture varieties has become a beautiful landscape of Sichuan brand furniture "internal strength" cultivation.
The reporter learned that only from the second half of 2005, a large number of first-line brands of Sichuan furniture, such as Quanyou, Palm Pearl Furniture, Shuanghu Furniture, Pioneer Furniture and Xiangnanlin, quickly launched many brands, and the market response was very good. In particular, a series of new products launched by Quanyou, such as Left Bank Blue, MG and Dream Home, not only have the characteristics of novel and natural colors, tall and straight combination, outstanding environmental protection performance and free combination, but also meet the home life requirements of modern urban white-collar workers.
The YOYO Life Series, which was carefully launched by Pearl in the Palm, is also a unique visual language by extracting four natural colors of coral red, Indian blue, coffee brown and grand green, and making full use of colors to express a humanistic feeling, which is deeply loved by consumers.
The brand recognition of first-line enterprises is heating up.
The reporter noticed such a phenomenon in the interview: the first-line furniture brands in Sichuan are gradually expanding and growing with the continuous improvement of brand awareness.
Especially in recent years, foreign furniture brands and well-known furniture malls have settled in Sichuan, squeezing Sichuan furniture and striving for local share. Sichuan furniture enterprises have realized that "basin consciousness" will become the "bottleneck" of brand expansion. As a result, from the 2 1 century, Quanyou and Mingzhu Furniture took the lead in launching the first shot of "brand expansion war".
So, Shuanghu furniture came. In 2005, Zhang Tie-Lin became the spokesperson of this enterprise, which lit up the eyes of Sichuan furniture industry. A large number of furniture enterprises with good output value and scale, such as Pioneer Furniture and Xiangnanlin, have also begun to set up brand flags. As a result, the first-line brand awareness of Sichuan furniture has once again warmed up.