General Motors is the largest automobile company in the world, with an annual total industrial output value of more than 1 billion US dollars. Its logo GM is taken from the first letter of the first two words of its English name (General Motro Corporation). It was developed by William Durant on the basis of Buick Motor Company in September, 198, and was established in Detroit, the automobile city in the United States. The current headquarters is still located in Detroit.
General Motors ranks first among the top 5 enterprises in the United States and second among the largest industrial enterprises in the world. It employs 8, people in the United States and around the world, distributed in 4 countries and regions in the world, and the total output of GM family cars reaches 9 million vehicles every year.
General Motors is one of the earliest super-large enterprises in the United States to implement joint-stock system and expert group management. The cars produced by General Motors typically show the characteristics of American cars, such as luxury, spacious, comfortable inside, fast speed and large reserve power. Moreover, General Motors attaches great importance to quality and the adoption of new technologies. Therefore, GM's products have always enjoyed a high reputation in the hearts of users.
General Motors has entered into partnership with Fiat, Suzuki, Isuzu and Fuji Heavy Industries.
2. Ford
Ford Motor Company, founded by Mr. Henry Ford in 193, is one of the largest automobile companies in the world. In 198, Ford Motor Company produced the world's first car belonging to ordinary people-Model T, and the world automobile industry revolution began. In 1913, Ford Motor Company developed the world's first assembly line, which made the number of Model T vehicles reach 15 million, creating a world record that has not been broken so far. For this reason, Mr. Ford was honored as the man who put the wheel on the world. In 1999, Fortune magazine named him "the business giant of the 2th century" in recognition of his and Ford Motor Company's outstanding contributions to the development of human industry. There is only one secret of Mr. Henry Ford's success: try to understand people's inner needs, use the best materials and the best employees to make a good car that everyone can afford.
Today, Ford Motor Company is the leading automobile manufacturer in the world. Its headquarters is located in dearborn, Michigan, USA, and its business covers more than 2 regional markets on six continents, with 325, employees and 11 factories all over the world. As a world-class automobile enterprise, today's Ford still adheres to the corporate philosophy initiated by Mr. Henry Ford: "Consumers are the center of our work. We must always think about our consumers in our work and provide better products and services than our competitors. "
Ford Motor Company owns eight automobile brands, including Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. In addition, Ford Motor Company also owns Ford Motor Credit, the world's largest auto loan company, Hertz, the world's largest auto rental company, and the famous auto service brand QualityCare. These world-famous brands are of great value to Ford and consumers all over the world.
3. DaimlerChrysler
Chrysler Automobile Company is the third largest automobile industry company in the United States. It was founded in 1925 with the name of walter chrysler. The company has subsidiaries in many countries all over the world and is a multinational automobile company. The company is headquartered in Detroit, USA.
In p>1924, walter chrysler left General Motors to join Williams & Ovland Company and began to produce Chrysler cars. In 1925, he bought the bankrupt Maxwell Company and formed his own company. With his own technology and financial resources, he successively bought Dodge, Briggs and Plymouth, and gradually developed into the third largest automobile company in the United States.
With the expansion of its business, Chrysler began to expand overseas, and successively set up factories in Australia, France, Britain and Brazil, bought the shares of local automobile companies, and bought Italy's Masalati Company and Lamborghini Company, thus making the company a multinational automobile company. In its golden age in the 193s, it once surpassed Ford. In the 197s, the company was on the verge of bankruptcy due to poor management, and the famous entrepreneur Lee Yakoka took over the company. After taking office, Yakoka boldly employed new people, laid off employees, won government funding, and put his main energy into market research and product development, and made a surprise victory in product advertising. In the early 198s, Chrysler miraculously came back to life and continued to rank among the top five automobile companies in the world.
in the 199s, Chrysler was once again in trouble because of the attack of Japanese automobile companies, and it dropped again and again in the ranking of automobile companies, even falling below Nissan's American branch (American market). Chrysler Automobile Company has Dodge, Shunfeng, Chrysler Car Department and Dodge Truck and Parts Department. At present, the new automobile products include "accessible" light trucks, "Sun Dance" cars, and automobile products such as "Ghost", "Dodge 6" and "Sailboat with the wind".
At the 6th Beijing International Automobile Industry Exhibition, Daimler-Chrysler will exhibit the new Mercedes-Benz C-Class car which made its debut in China. This car is a completely innovative new model, which was just launched in Europe in May this year. At the same time, we carefully selected S, E and M Mercedes-Benz models to meet the audience in China. In addition, the * * * rail CDI engine will be exhibited.
4. Toyota
One of the top ten automobile industry companies in the world, the most existing automobile company in Japan, was founded in 1933, and now it has developed into an automobile production-oriented company; A huge industrial group whose business involves machinery, electronics, finance and other industries.
in the early days, Toyota mainly made textile machinery. In 1933, the founder Toyoda Kiichiro set up the automobile department in the Textile Machinery Factory, thus beginning the history of Toyota Motor Corporation making automobiles. In 1935, Toyota AI car was successfully trial-produced, and the automobile industry company was formally established the following year. However, the company developed slowly throughout the 193s and 194s, and it was only after World War II that Toyota Motor Corporation accelerated its development. By introducing European and American technologies and under the guidance of American automobile technical experts and management experts, they quickly mastered advanced automobile production and management technologies, and created the famous Toyota production management model according to the characteristics of the Japanese nation, and constantly improved it, which greatly improved the production efficiency of factories and flooded into the North American market in the late 196s. In 1972, the company produced a total of 1 million cars.
the 197s was the golden age for the rapid development of Toyota Motor Corporation. From 1972 to 1976, the company produced 1 million cars, with an annual output of more than 2 million cars. In the 198s, Toyota Motor Corporation's production and sales continued to soar, and by the early 199s, its annual output of cars had exceeded 4 million, approaching 5 million, beating Ford Motor Company and ranking second in the world. The 196s and 197s were Japan's domestic self-growth period, and after 198s, it began its international strategy of going global in an all-round way. It has successively established wholly-owned or joint ventures in the United States, Britain and Southeast Asia, and jointly built an automobile research and development center in the local area to implement the internationalization strategy of local research, development, design and production.
Toyota Motor Corporation has a strong technical development capability, and attaches great importance to the study of customers' demand for automobiles. Therefore, it has created different brand-name products in different historical stages of its development, and defeated American and European competitors with rapid product replacement. The early Toyota, Crown, Guangguan and Corolla cars were famous for a while, and the recent Cressida and Lexas luxury cars are also very famous. Toyota Motor Corporation is headquartered in Tokyo, and its current president is Toyoda Shoichiro. The annual output of cars is nearly 5 million, and the export ratio is close to 5%.
Toyota Motor Corporation has entered into a partnership with Hyundai Motor Corporation of South Korea.
5. Volkswagen
One of the top ten automobile companies in the world, it was founded in 1938 in Fort Worth, Germany by porsche, a world-famous automobile designer. Volkswagen Company mainly deals in automobile products, and it is a straddle-type automobile group with automobile activities in many countries all over the world. Volkswagen, as its name implies, is a car produced for the public. On January 17th, 1934, porsche put forward a proposal to the German government to design and produce cars for Volkswagen. Subsequently, the proposal was approved, and then porsche set up a Volkswagen AG with 34, shareholders, with an annual output of 1 million vehicles.
In the Volkswagen City in Fort Worth, the first batch of "Beetles" came out, but only 63 cars were produced and production was stopped because of World War II. After World War II, Volkswagen was placed under the West German government, and automobile production gradually resumed. Because of its low price, the Beetle quickly became popular in Germany and Europe. In 1955, the Beetle was exported to more than 1 countries. When the Beetle stopped production in 1981, it had produced 2 million vehicles, breaking the world record of Ford Model T. With the popularity of "Beetle", Volkswagen has also grown into a powerful world automobile production group, which has established automobile production plants and sales companies in Spain, Mexico and many other countries.
following the Beatles, Volkswagen achieved mass production of four-wheel continuous-drive water buses in 198, and launched the world's best-selling golf car in the 198s, thus becoming the largest automobile manufacturer in Europe.
Volkswagen's headquarters moved to Berlin, and now it is still in Fort Worth, with 265, employees. There are 13 production subsidiaries in the world, 7 overseas sales companies and 23 other companies. Domestic subsidiaries are mainly Volkswagen and Audi, while foreign companies include Spain, Mexico, Skoda, Santana, Passat, Corado, Audi and Audi Cobbe. The production and sales capacity of the entire automobile group is 3 million vehicles on the right.
6. Honda
Honda is the largest motorcycle manufacturer in the world, and its automobile output and scale are also among the top ten automobile manufacturers in the world. Founded in 1948, the founder is the legendary Ichiro Honda. Headquartered in Tokyo, the company employs about 11, people. Now, Honda is a multinational automobile and motorcycle production and sales group. Its products are not only automobiles and motorcycles, but also power machinery products such as generators and agricultural machinery.
Honda's management method is very flexible. Honda, a subsidiary established in the United States, surpassed Chrysler to rank third in the American market in 1991. Honda's Accord and Civic cars have been rated as the best and most popular cars by users over the years. In Europe, Honda has also set up a branch in Britain. Honda has produced about 3 million cars.
this company is known as the vanguard of Japanese automobile technology development. In technology development and research, the founder, Tomichiro Honda, is willing to spend a lot of money, so he has made a lot of scientific and technological achievements. Honda's electronic navigator is the first navigation device used in cars in the world. It can display maps and driving routes on the screen, and can also determine the position of cars. Four-wheel anti-skid electronic controller, electronic device for automatically controlling the height of vehicle body and compound swirl adjustment combustion engine are all leading achievements of automobile high technology in the world. At the same time, Honda is also the first Japanese automobile company to meet American standards.
Honda has a wide range of motorcycle products. Sports cars, racing cars and ordinary cars have an absolute advantage in the world motorcycle market, with a total output of about 1 million. It accounts for about one third of the global market. Honda's motorcade is also a strong sports team on the field. Honda team wins several world championships every year, no matter in motor racing or motorcycle racing. Honda's main automobile products are Accord, Civic, Shiyun, City and Honda NSX, S2, etc. Motorcycle products have products of various displacements and levels ranging from 5cc to 18cc. At the same time, power machinery products include generators, general engines, cultivators, outboard machines, lawn machines, snow removal machines and other products in various fields.
7. Nissan
Founded in 1933, Nissan Motor Co., Ltd. is one of the three largest automobile manufacturers in Japan and the first manufacturer to start manufacturing small Datsun cars and auto parts. For decades, Nissan's technology and products have been loved by consumers all over the world.
Since the first Duke Wang appeared on the streets of Beijing in 1972, Nissan Motor Company and its products have been a part of the development history of China automobile industry. Nissan Motor Company established a joint venture in Zhengzhou to produce pickup trucks, and cooperated with Fengshen Automobile to complete the market introduction of Fengshen Bluebird II. In addition to manufacturing in China, Nissan Motor Co. also imports popular cars such as Style and Sunshine from Japan to China. In 1998, "Fengdu 2CC", which won the first certificate of Beijing exhaust emission standard among imported cars, won the favor and love of many consumers.
Nissan Motor Company promises to design and manufacture cars that meet customers' needs, and actively devotes itself to solving problems related to traffic safety and environmental protection in the automobile society. At present, cars, hybrid vehicles and electric vehicles equipped with the automatic lane keeping auxiliary system developed by Nissan Motor Company have been put into the market, and fuel cell vehicles are also undergoing road experiments. Through global operation, Nissan Motor Co., Ltd. has 21 manufacturing centers in 17 countries around the world, with an annual output of about 2.4 million cars, and sells cars in 191 countries and regions around the world.
In March, 1999, Nissan Motor Company and Renault Motor Company of France signed a comprehensive alliance agreement, aiming at strengthening the financial position of Nissan Motor Company and achieving win-win development. In various operations that are critical to the global business strategy, this alliance between the two parties allows the best and complementary output, including sales, products and production activities. Nissan Motor Company and Renault Motor Company of France have been working closely together as global partners, while maintaining their respective identities and corporate strategies. The purpose of this alliance is to strengthen brand awareness, so that these brands have obvious capabilities and characteristics, and can effectively participate in the competition in the global market in the 21st century.
8. Peugeot-Citroen
Peugeot Automobile Company is one of the top ten automobile companies in the world and the largest automobile group company in France. Founded in 189 by armand peugeot. In 1 976, Peugeot annexed the long-established Citroen company in France, thus becoming a multinational industrial group in the world, which mainly produces automobiles and also engages in mechanical processing, transportation, finance and service industries. The headquarters of Peugeot Automobile Company is in Paris, France, and the automobile factories are mostly in the province of Funanxiu Quinty. The total number of employees is about 1,, with an annual output of 2.2 million cars.
Peugeot was founded mainly to produce bicycles and tricycles, and began to set foot in the automobile field in 1891 and achieved success. Due to the constant adoption of new technologies