This is really hard to say, after all, it is right for the public to say that the mother-in-law is right for the mother-in-law. Internet celebrity liquor brand accused of plagiarism

On April 16, Shanghai Kaishan Liquor Co., Ltd. stated through its official WeChat public platform that "怼" liquor using Kaishan Liquor bottles is sold online, offline and at terminals. This infringement of intellectual property rights caused serious interference and huge losses to Kaishan's brand and sales, and the company officially filed a lawsuit with the People's Court.

Tajiu is a product jointly developed by Xuchang Pandonlai Trading Group and Baofeng Liquor Industry. It is currently only sold offline in Pandonlai Supermarket.

However, the above disputes do not involve trademarks. Kaishan Liquor Industry believes that the appearance of the bottle is copied from Kaishan Liquor products and infringes the intellectual property rights of Kaishan Liquor Industry.

According to the official article of Kaishan Liquor Industry, Kaishan Liquor Industry complained to the exhibition at the spring liqueur party earlier this month. The exhibition subsequently issued a written document stating that after preliminary comparison, the wine was suspected of appearance infringement and had been Removed from shelves.

Baofeng Wine is one of China’s 17 famous wines and is a relatively young product launched in recent years. The price of this product in Pang Donglai Supermarket is 200 yuan per box (6 bottles per pack).

According to relevant personnel, in the design process, there is a word called "takenism", but this process needs to be effectively controlled and have a certain degree of control, which also reflects The level of the designer. Such disputes are common in the industry. ?There are also discussions in the industry about brands and wine. Japanese whiskey also has this bottle shape. People joke that wine sells for several thousand yuan, while brands sell for hundreds.

According to Kaishan Wine Industry, in order to protect complete and independent copyright, Kaishan applied for and obtained copyright registration and design patent for "Kaishan Wine Bottle". The Kaishan bottle design has also won top design awards: Italy's A'Design? Awards Platinum Award; New York's Adobe? Muse Platinum Award; and the Netherlands' Indigo Silver Award.

Okay, that’s what I want to share in this issue.