When an enterprise is engaged in e-commerce operations, the label of the store is closely related to the customer's crowd label. If you want to operate an Alibaba store well, you must make the store label consistent with the crowd label, so that there will be more accurate traffic to support it. Below, Duomi consults me on how to mark the 1688 store label for e-commerce operations?

So how can we make the labels consistent? Then it depends on how we position our store. For example, if we position the store as a high-consumption watch store, and most of the products in the store are high-consumption products, then the store itself will attract high-consumption groups. At the same time, the interior decoration of the store should also be decorated with a high-consumption perspective, so that the conversion rate will be much higher. On the contrary, if the price is low, then the people coming will be low-consumption people, and the interior decoration will also be in line with the style of low-price consumption, so that we can attract our target customers more.

1. Price positioning

Price is always the first factor we consider. Whether it is a merchant or a buyer, the first impression is brought by price, so the price must be It must be well stipulated and decided based on our own cost and profit and the reference of peers. If we set the price, we will have people with the same consumption. Therefore, we must be cautious in pricing. If we set prices arbitrarily, the direct impact will be that the price and product do not match and there will be fewer conversions. Secondly, the crowd labels will be messed up, resulting in no natural traffic.

2. Set the target group

In order to position the store well, you must first analyze the suitable group of people for the store. Analyze whether the customer is high-consumption or low-consumption, modern or retro, etc. When listing products, you must first optimize the title. The keywords must be consistent with the store positioning and crowd tags. Add keywords that are consistent with product attributes, so as to attract accurate crowds.

3. The visual impact of the store

As a store owner, we all know that part of selling things online is the pictures. In other words, your pictures only need to be good-looking enough to convey information to people. Satisfied enough. The visual I am talking about is art. The decoration style and main picture style of our store can be attractive, which is also an important factor in increasing the click-through rate. Most people purchase by searching for keywords of the products they want, and what they often search for is our main image, thus entering our store.

4. The store has thousands of people and thousands of faces

Thousands of people and thousands of faces means pushing the right products to the right people, so your products will match whatever positioning the system considers them to be. For what type of buyer. What have you bought before, gender, age group, hobbies, consumption level. These indicators determine consumers’ consumption levels and consumption preferences. Recent searches, browsing, and purchases. These indicators determine consumers' current consumption needs.

How to label the 1688 store operated by e-commerce? Duomi Consulting reminds everyone that we have to take into account store labels and style positioning, so that it will be of better help to us.