Huawei has unique intellectual property rights, and it has applied for several trademarks, including the petal translation trademark. After a series of applications, the petal translation trademark did not fall into Huawei's hands. Finally, Huawei decided to apply for flower companion translation again.
On the other hand, the trademark patterns applied by large companies are mostly related to the company's future development trend and trademark protection. After a large company has applied for a suitable trademark, it can still defend its rights according to law if the trademarks of other companies are infringed later.
Huawei's popularity in China is very high, which is bound to make some brands follow Huawei's trademark. The product quality is not up to standard, but it is difficult for consumers to distinguish between regular goods and pirated goods. Huawei can appeal and sue them. On the other hand, Huawei insists on petal translation of trademarks precisely because Huawei attaches great importance to trademark protection.
Trademarks and names are very important to a company. In addition to Huawei, some catering companies will also strike hard, mainly targeting infringing businesses. Haidilao is an obvious example. When Haidilao faces related trademarks or very similar business models, Haidilao will quickly set up a public relations team and a team of lawyers to take the other party to court. The main reason why large companies attach great importance to trademarks and company names is that trademarks and names are one of the external images of a company. Only by establishing a good external image and safeguarding the rights and interests of the company according to law can we effectively prevent small enterprises from touching porcelain and relying on it.
Generally speaking, not only Huawei is very persistent about trademarks, but also large equipment manufacturers and catering enterprises appearing in the market will apply for patterns or trademarks in advance. Only after the company obtains the exclusive right to use a trademark can it obtain the right to effectively protect the positive image of the company. Protecting rights according to law is not just talk, but also action.