Trademark registration can be handled by yourself or through an agency.

To apply by yourself, you must apply at the registration hall of the Beijing Trademark Office. If a natural person, legal person or other organization needs to obtain the exclusive right to trademark for its goods or services during production and business activities, it should apply to the Trademark Office for trademark registration. . In the narrow sense, trademark registration applications only refer to goods and service trademark registration applications, international trademark registration applications, certification trademark registration applications, collective trademark registration applications, and special sign registration applications. In addition to the content of trademark registration applications in the narrow sense, trademark registration applications in the broad sense also include application for change, renewal, transfer registration, opposition application, cancellation application, trademark use license filing, and other trademark registration matters.

There are two ways for domestic trademark registration applicants to apply for trademark registration: one is to handle it by themselves, that is, the applicant directly handles the trademark registration application; the other is to entrust a trademark agency established in accordance with the law to handle it. The main difference between the two methods is the way of contact, the documents submitted and the method of document submission. In terms of the method of contact, if you go directly to the Trademark Office, the applicant will have direct contact with the Trademark Office during the process; if you entrust a trademark agency to handle the process, the applicant will contact the Trademark Office through the trademark agency. without directly contacting the Trademark Office. In terms of documents to be submitted, if the applicant goes directly to the Trademark Office, in addition to other documents that should be submitted, the applicant should submit a copy of the person's ID card; if a trademark agency is entrusted to handle the matter, the applicant should submit in addition to the other documents that should be submitted. In addition to other documents, a power of attorney for entrusting a trademark agency to handle trademark registration matters should be submitted. In terms of document submission method, if the applicant handles it by himself, the applicant or the person in charge shall submit the application documents directly to the trademark registration hall acceptance window; the agency can submit the application documents directly, by mail, or through a courier company to the Trademark Office. Trademark registration applications can also be submitted through the online application system.

Foreigners or foreign enterprises that apply for trademark registration and handle other trademark matters in China should entrust a trademark agency established in accordance with the law to handle it. However, foreigners or foreign enterprises with habitual residence or business offices in China can apply for it themselves.

If you entrust a trademark agency to handle trademark registration matters, you can consult the trademark agency for the documents and procedures that should be prepared.

When using this column, you should pay attention to the following points:

1. When applying for trademark registration, you should fill in the form according to the published goods and service classification table. For each trademark registration application, one copy of the "Application for Trademark Registration" and one copy of the trademark pattern must be submitted to the Trademark Office; if applying for trademark registration with a color combination or colored pattern, the colored pattern must be submitted, and a black and white draft must be submitted; if it is not specified, For colors, black and white drawings should be submitted. A trademark registration applicant can apply to register the same trademark for multiple categories of goods through one application. Each trademark application for any registration matter is regarded as one application, and the application documents for the corresponding matters should be submitted and the fees should be paid as required.

2. If the number of copies of the documents to be submitted is not specified, and if the number of copies is not specified in the "Filling Instructions" column, it should be considered as 1 copy.

The above content was completed in May 2014. If there are changes in the future, or if the processing is inconsistent with the requirements of the reception staff of the trademark registration hall, the requirements of the reception staff should prevail.