Ma Yili Studio issued an apology statement. Its brand "Zha Zhilan" is under investigation for suspected illegal crimes. Ma Yili then forwarded a statement to apologize, "I am very sorry. As a former spokesperson of the brand, I once again apologize to all franchisee victims. Currently, we are actively cooperating with the police investigation. My staff and I must also reflect on and correct ourselves. We will definitely do so in the future. We need to be more rigorous in related work, check carefully before cooperation, and actively supervise during cooperation. "Daily fraud cases

On May 13, the Shanghai Public Security Bureau held a press conference, saying that the Shanghai police had targeted tea shop franchisees. "Abnormal closure" made an overall judgment and successfully cracked Shanghai's first "routine franchise" contract fraud case, which used a fake brand tea investment website and fabricated performance capabilities to defraud franchise fees and attract franchisees. On March 23, the Economic Investigation Corps of the Shanghai Public Security Bureau and the Songjiang Public Security Bureau formed a task force to conduct an investigation and eliminated the fraud gang headed by criminal suspects Jin and Wang, destroyed a number of false investment websites, and seized a large number of people involved in the case. False authorization documents, contract documents, speaker lists, branded milk tea and other items, involving more than 700 million yuan.

According to the information verified on the official website of the Trademark Office, Wei Xiang’s company only has two “Zha Zhilan” trademarks under its name, and it seems that the fonts have been changed without authorization. According to the official website of the Trademark Office, another Shanghai company registered the trademark "Tea Blue" in the tea, beer and business management categories. But judging from the rejection of 32 types of milk tea (mainly non-milk), the shareholders of the two companies do not overlap. Is this a follower? Feeling

After learning that the brand I endorsed was overturned, Ma Yili Studio and myself immediately issued an apology and claimed that we had terminated the contract with the brand. However, we were still very sorry that many franchisees were deceived. In just a few words, the hundreds of thousands the franchisee saved and the responsibility for being defrauded was thrown to others. I have to admire the celebrities' clever ways of making money without taking responsibility. For celebrities who frequently endorse and never correct themselves, the tolerance of the outside world has been exhausted. Celebrities must be bound to the brands they endorse, and must bear joint and several liability if something goes wrong, otherwise they are too cheap celebrities.

Unfortunately, the law does not clearly provide for this, so there is no possibility for celebrity endorsements to bear liability. Therefore, when many celebrities learn that something happened to the brand they endorse, they basically choose to be perfunctory and apologize with some conscience. Some simply pretend not to know and it has nothing to do with them. This time, the milk tea brand endorsed by Ma Yili used various tricks to create the illusion that the store business was booming. There were long queues every day to deceive franchisees. This eventually led to a fraud case of up to 700 million yuan, and more than 7,000 people were deceived. You can imagine how influential it was.