I learned at the official Wong Lo Kat store that Wong Lao Kat has launched a new version of "Hundred Family Surnames", including Li Lao Kat, Zhou Lao Kat, Chen Lao Kat, Zhu Lao Kat, Ye Lao Kat and so on. Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd., an affiliate of Wong Lo Kat, has previously applied for multiple "Lao Kat" series trademarks, including 100 such as Mao Lao Kat, Ding Lao Kat, Chao Lao Kat, Li Lao Kat, Su Lao Kat, and Bai Lao Kat. Trademarks, these trademark applications are not all for the 30 categories of herbal tea products, but also for the 32 categories of beer, tea-flavored non-alcoholic beverages, juices and other products. In October 2021, except for a few that were invalid or rejected, nearly a hundred of the above-mentioned trademarks with the surname "Lao Ji" were registered. Establishment of a trademark defense system

As we all know, trademarks represent a company’s product image and are an intangible asset. Infringement by copycat trademarks has always been a headache for many companies. Therefore, the larger the enterprise, the more urgent it is to establish a trademark defense system. In order to prevent others from maliciously registering identical or similar trademarks, many companies have deployed trademark defense systems in advance to prevent "copycat" trademarks from infringing upon their brands.

This year Wong Lao Kat launched the "Wong Lao Kat surname jar". Consumers can customize the product and customize their own "Wang Lao Kat" herbal tea jar. Except for the change of the word "王" on the product, the other specifications, design and packaging are exactly the same. Starting from the surname, Wong Lo Kat transformed into many different styles such as "Chao Lao Kat", "Qian Lao Kat", "Sun Lao Kat", "Li Lao Kat", etc. It can be said that it is full of fun and it quickly became popular as soon as it was launched. What kind of medicine did you buy in Wong Lo Kat Gourd?

Consumers have different opinions on the incident of Wong Lo Kat applying for 100 trademarks. Some say that Wong Lo Kat is declaring war on its rivals, some say that it is looking for a way out in advance, and some say that this is just Wong Lo Kat's daily "confusion". Operation" is no surprise. However, regarding these 100 surname trademarks, industry insiders analyzed that this is a common defensive measure taken by many large companies to prevent trademark infringement. Register other trademarks with similar words or meanings to your own trademark to prevent other criminals and companies from copying it and causing unnecessary losses. Let the counterfeiters have nowhere to go

Wanglaoji, as the earliest brand registered in medicines and medical products, this time adopted the name "Baijia surnamed Laoji" to register the 32nd class trademark. On the one hand, Wonglaoji wanted to get rid of drugs. Use the product positioning of beverages to expand the consumer base, because consumers will think, after all, I am not sick, why should I take medicine? The transformation from medicinal tea to beverage is more convenient and opens up the market. In addition, Wong Lo Kat's application for the "surname tank" trademark does not rule out the need for commercial operations. On the other hand, Wong Lo Kat's move also builds its own defensive trademark moat from a trademark perspective.

The most effective way to combat counterfeits is to follow the path of the counterfeiters and leave them with nowhere to go. Due to the proliferation of counterfeit brands, genuine merchants have no choice but to register a batch of trademarks. Not only can they effectively protect their own trademarks from being infringed, but also, from the perspective of mass consumption, they can also maximize This prevents consumers from accidentally being deceived into buying fake products, which is also a way to protect their rights and interests.