According to the changed "Taobao Rules", Article 50 "Selling Counterfeit Goods" has added the content that Taobao implements a "three strikes and you're out" system for the sale of counterfeit and pirated goods. The so-called "three strikes and you're out" system means that every time a seller sells counterfeit or pirated goods, it is recorded once. If the same seller sells counterfeit or pirated goods three times in total, his account will be permanently blocked.

Previously, according to the old regulations, if different complainants made complaints, or the contents of the complaints were about different rights, they would be counted separately. After the new regulations take effect, regardless of source or rights, as long as a seller sells counterfeit or pirated goods once, it will be recorded as a hit. However, special circumstances will not be counted. It will be counted once within 3 days of selling counterfeit goods based on information. For example, the seller will deduct 2 points for selling counterfeit goods on April 1, 2 points for April 2, and 8 points for April 3. It is considered as one violation for selling counterfeit goods. A total of 12 points will be deducted for violations (no more than 12 points in 3 days). If the seller is deducted 2 points for selling counterfeit goods again on April 4, it will be regarded as the second violation.

In addition, e-commerce online reporters learned that if sellers violate the rules of "selling counterfeit goods", Taobao will take corresponding violation measures based on different violations, including: sealing accounts and closing stores. , store supervision, restricting shipments, restricting product release, restricting website login, restricting the use of Alibaba Want Want, restricting the sending of site messages, extending transaction timeouts, blocking stores and reducing the rights of the whole store product search, whole store or single product supervision, product release qualification control, Measures such as restricting the release of products with specific attributes and limiting the number of products released. At the same time, in order to further protect the rights of buyers, Taobao has the right to take compulsory measures on Alipay accounts against sellers who sell counterfeit goods, including but not limited to canceling the collection function, canceling the cash withdrawal function, prohibiting balance payments, extending the transaction account period, etc.

Understand the concept of "three strikes and you're out" with one picture?

Taobao's official interpretation of the new "three strikes and you're out" rules

Question 1. What specific situations fall under this rule? Management scope?

Answer: 1. Selling counterfeit registered trademark products;

2. Selling pirated products.

Question 2: What are the products with counterfeit registered trademarks?

Answer: Counterfeit registered trademark goods refer to goods using the same trademark on the same goods without the permission of the registered trademark owner.

The following situations will not be handled in accordance with this rule:

1. Based on all the information about the seller’s products, it will not be mistaken for products produced by the right holder or his authorized person;

2. The right holder in the country of origin of the imported goods is different from the Chinese right holder holding the same trademark;

3. The trademark used on the goods was used in China before the registered trademark.

Question 3. What are the pirated goods?

Answer: Pirated goods refer to books, e-books, audio-visual works and software that reproduce the works without the permission of the copyright owner.

Question 4: "If counterfeit goods are sold, Taobao will delete counterfeit or pirated goods or information posted by members." What is the specific product scope?

Answer: Including but not limited to counterfeit and pirated goods or information that are on sale, in online warehouses, and deleted by sellers.

Question 5. What will be the punishment for violating the "selling counterfeit goods" rule?

Answer: According to different violations, Taobao will give corresponding violation measures:

At the same time, Taobao will seal accounts, close stores, store supervision, and restrictions depending on the severity of the case. Shipping, restricting product release, restricting website login, restricting the use of Alibaba Want Want, restricting the sending of site messages, extending transaction timeout, blocking the store and reducing the power of the whole store product search, whole store or single product supervision, product release qualification control, restricting the release of products with specific attributes , limiting the number of products released and other processing measures.

To further protect the rights of buyers, Taobao has the right to take compulsory measures on Alipay accounts against sellers who sell counterfeit goods, including but not limited to canceling the collection function, canceling the cash withdrawal function, prohibiting balance payments, and extending the transaction account period. wait.