technical content
New Balance patent registration project, which can effectively excrete sweat during exercise through fabric yarns and keep the body dry and comfortable.
Appropriate and fit guarantee
The water-repellent material of the top pole of p>New Balance can achieve the dual effects of water-repellent and air permeability, thus keeping the body dry.
ABZORB patented shock-absorbing material
The patented shock-absorbing material developed by American patent makes the shock-absorbing safety more complete; ABZORB can absorb more than 99% of the ground reaction force, and prevent the spine, knees and ankles from being squeezed by improper ground reaction force, resulting in sports injuries. At the same time, the absorbed reaction force is converted into the propulsion force of the next movement, which helps to save physical fitness and can play an excellent role in various sports occasions.
ABZORB EX intelligent shock-absorbing pad
is composed of the patented shock-absorbing material Abzorb of New Balance and the thermoplastic air bag with compression resistance.
ABZORB SBS soft shock-absorbing material
functional evolution version of abzorb. Gas is filled into ABZORB, so that there are countless small pores inside it, which enhances its superior shock absorption, and at the same time has good compression resistance and excellent durability.
ABZORB FULL all-piece midsole shock-absorbing material
the whole midsole is made of ABZORB patented shock-absorbing material, which can play the top-level shock-absorbing performance. At the same time, it has excellent shock absorption function and realizes a really soft wearing feeling.
ACTECA soft shock-absorbing midsole
Lightweight shock-absorbing midsole provides excellent soft comfort and shock resistance. Has good durability.
ACTEVA LITE is lightweight and soft, which absorbs the midsole
It has the same comfort and durability as ACTEVA, but it is lighter than ACTEVA.
C-CAP high-density shock-absorbing midsole
EVA is formed by pressure thermoplastic, which has the effect of lightweight shock absorption and can increase the comfort during exercise.
REVAX shock-absorbing material
can absorb the ground impact force when the foot touches the ground, and at the same time convert the absorbed reaction force into the propulsion force for the next movement, which helps to save physical strength. It has good shock absorption and shock absorption performance.
New balance
ENCAP shock-absorbing combination system is a composite high shock-absorbing combination system of PU and EVA, which provides dual functions of shock-absorbing and supporting.
CR direction control device
this device is placed on the heel, which can effectively control the direction during movement and avoid improper heel turning when landing.
ROLLBAR carbon dimensional stabilizer
a lightweight stabilizer made of carbon fiber, which is installed in the midsole to provide the maximum support and stability effect for the heel.
MEDIALPOST two-stage shock absorber midsole
increase the density of the heel part of the midsole to increase the hardness, provide the required support for the heel, and prevent excessive varus. The forefoot still maintains its soft, flexible and shock-absorbing effect.
TRU TRAK 36-degree all-terrain trajectory adaptation system
maximizes the contact area between the outsole and the ground to increase the grip and control the walking direction.
WALKING STRIKE PATH Walking Cycle Stability Center
Based on exercise physiology, the track of weight movement during walking is analyzed, and the unique outsole structure of walking shoes series is designed, which brings comfortable walking feeling to continuous walkers. Realize the concept of walking correctly with shoes on.
stable device of stable web shoe bridge
provides special support for arch, increases stability and protects arch, and contributes to the lightweight of shoes.
The p>TS2 gradually stabilized shock-absorbing midsole
gradually extends from the high hardness of heel to the high shock-absorbing softness of forefoot, preventing the foot from tilting inward excessively, and providing excellent anterograde performance from the landing of hind foot to the landing of forefoot.
N-durance super carbon rubber wear-resistant material
It is the same material as American tank truck tracks, and it is 3 times more wear-resistant than ordinary rubber, with excellent wear resistance.
SOLID RUBBER reinforced wear rubber
exerts excellent wear resistance and provides long-term wear.
blow rubber lightweight rubber
is 4% lighter than ordinary rubber. At the same time of wear resistance, the weight of the shoe body is reduced.
N-lock
the n logo made of TPU can further improve the support and covering of the saddle.
MPC high skin-friendly polymer water-based fiber processing
has skin-friendly and safe sweat absorption and quick drying function, and its composition is consistent with that of human cell membrane. MPC polymer forms a water-containing gel layer on the fiber surface. It can quickly absorb sweat and diffuse it to the outside, keeping the skin comfortable. It is not easy to stick to protein or grease, so it is not easy to get dirty.
AEGLS
the latest antibacterial patent. Can prevent discomfort caused by bacteria, fungi and other microorganisms.
ISS internal support system
The inner material of the saddle is reinforced to improve the support of the saddle.
N-VENT air guide device
The air exchange hole in the insole can activate the air circulation inside the shoe, provide the best air circulation effect, and reduce the generation and accumulation of heat inside the shoe. At the same time, the humidity in the shoes is inhibited from rising, and a dry and comfortable wearing feeling is maintained. The barrier design of metal mesh keeps pebbles and sand away.
NB Zip
NB Zip is a registered damping system. Comprises a plurality of shock-absorbing struts which are arranged on the midsole part by organic zoning. The interaction of each area provides the best shock absorption and shock absorption, direction control and energy conversion effect of the whole sole. NB Zip is made of highly elastic engineering materials, which has excellent shock absorption, resilience and durability.
New Balance, founded in 196 by Mr. William J. Riley in Boston, the marathon city of the United States, has become a favorite brand of many successful entrepreneurs and political leaders, and is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.
since it was founded in Boston, USA in 196, New Balance has been making continuous progress in technological materials, product appearance and comfort with the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standard ethics, 1% customer satisfaction and teamwork, with a view to becoming a high-tech.
"New Balance" was sued for trademark infringement in the domestic market. On April 24, 215, the Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliated company of American New Balance Company in China, had violated the exclusive right to use another person's registered trademark "New Balance" and had to compensate the other party for 98 million yuan.
New Balance Technology: patented shock-absorbing material, inclined bridge stabilizer, super carbon rubber, traceless wear rubber, rocestop piercing, lightning quick-drying, waterproof, carbon fiber stabilized structure.
in p>196, Mr. William J. Riley established an arch brace company named New Balance in Boston, USA, which specializes in making arch braces and orthopedic shoes for plastic surgery. One day, when he was observing the chicken in the yard, he found that the chicken's three claws could keep balance, so he applied the inspiration to the design and development of the arch brace, and the name of New Balance came into being, and the fact that Mr. Riley got inspiration from the shape of the chicken's claws became a legend.
With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in 195s, including the track and field team of Massachusetts Institute of Technology. In 1956, Mr. and Mrs. Paul bought New Balance Company from Mr. Riley. Since then, footwear manufacturing has developed into the main business of the company's steady growth. In 196, New Balance produced the "TRACKSTER" series of sports shoes, which was the first sports shoes in the world that could provide multi-width last, which became a pioneering work in the footwear industry.
in the 197s, Mr. James S. Davis, the current chairman and president, bought New Balance on Marathon Day in Boston and started a brand-new step. Since then, New Balance has not only devoted itself to the research and development of high-tech functional materials, but also provided humanized services for six kinds of width lasts and two kinds of height uppers to meet various foot types, and it is the only sports shoe made and imported from the United States. Its exclusive high-shock-absorbing pad can effectively absorb 99% of the ground reaction force, so it is loved by many heads of state and elites from all walks of life. It is a multifunctional shoe with the reputation of "President's jogging shoes" and the second-ranked shoe company in the United States.
"If you wear New Balance, you must be an excellent runner!" -Jim Davis, CEO of New Balance Company.
In p>1972, New Balance Company produced 3 pairs of competition shoes every day, which could provide five widths of last and two heights of uppers. Although the cost was very high, New Balance spared no effort to let athletes show their sports potential best.
American shoes
Made in the original factory in the United States, combined with all kinds of top technologies and perfect materials, they become a symbol of noble status and are the favorite of many political leaders and successful entrepreneurs.
functional running shoes
New Balance has been constantly updated and improved, but it still maintains the reputation of traditional classic running shoes in the United States. According to the needs of various consumer classes, New Balance running shoes have launched four series, namely directional control, stable shock absorption, shock absorption and lightweight, and combined with a number of high-tech patent designs such as ABZORB SBS, STABILITY WEB, N-N-ERGY2., etc., to provide consumers with excellent shock absorption and stability functions to meet the needs of every runner.
competition shoes
New Balance has always been the leading brand of competition running shoes, providing shock-absorbing, shock-proof, stable and lightweight competition shoes, which are suitable for races at different distances and are the best choice for race runners.
cross-country running shoes
New Balance cross-country running shoes are divided into mountain forest series and all-terrain series, which are the leading brands of cross-country running shoes. Besides providing ABZORB SBS with super shock-absorbing function, its tongue is connected to the shoe body to prevent pebbles from entering the shoes, and the heel protection cover CR design can increase heel stability, and its grip is strong, so it is very suitable for runners who like outdoor cross-country sports no matter you are on roads or wilderness trails.
multifunctional shoes
New Balance multifunctional shoes are available in various styles for indoor and outdoor activities. Whether it's intense aerobic dance, hours of weightlifting or weekend leisure activities, New Balance can provide a pair of most suitable multifunctional shoes, so that you can have the best performance in any sport and become the focus of attention.
Walking shoes
Walking sports have gradually been loved by everyone, so consumers have more needs and requirements for a pair of walking shoes, which need high functionality and professionalism besides comfort, and New Balance walking shoes are designed according to this demand. "Shopping is not tiring" is a major feature of New Balance walking shoes.
Outdoor sports shoes
out shoes of p>New Balance takes the idea of "loving adventure sports" as the main design axis to meet various outdoor sports needs. Lakes, streams and mountain forests all belong to this category. Out shoes's main function is comfort and multi-directional stability. New Balance sports sandals are mainly aimed at athletes with various hydrophilic activities. Their main functions are: drainage and quick-drying materials, specially designed outsole particles, and emphasis on grip.
Basketball Shoes
The basketball shoes designed by p>New Balance not only bring in the fashion trend, but also pay more attention to their functionality. They not only have the characteristics of light weight, shock absorption and stability, but also have the super shock absorption function and the artificial design of the forefoot, which increases the explosive force of basketball. The lightweight upper provides natural, comfortable, durable and breathable support. Pursuing the extraordinary feeling of dunk.
NOVO shoes
Novo boldly uses various new materials in the design of uppers, and creates different visual effects by combining old and new materials. In the outsole part, the round particle outsole with round shape has excellent grip and soft effect, and the arch part is equipped with STABILITY WEB shoe bridge device, which provides excellent support and stability. In the function of the midsole, the front and rear soles are matched with ABZORB, a shock-absorbing material patented by New Balance, which provides a lightweight, comfortable and shock-proof effect.
technology retro shoes
New Balance retro running shoes combine popular colors and retro shoe types, and have been deeply loved by the market. In addition to their bright appearance, they are matched with New Balance's high-tech materials and functions, such as CR directional control device and full leather design at the heel, which greatly enhance the stability during sports. In addition, the patented technology of ENCAP in the midsole provides dual effects of shock absorption and stability. At the same time meet your leisure and sports needs.
children's shoes
New Balance children's shoes are a growing series. Using the high-tech materials and lively design style of adult sports shoes, New Balance children's shoes appeal to children at different growth stages; Emphasize light weight and durability.