Abstract: Trademark transfer is a common way for companies to obtain registered trademarks. To a certain extent, trademark transfer solves the problem of long time and high risks of trademark registration, but generally it does not affect the implementation of brand strategy.

With the heat wave of traditional enterprise decoration upgrades and the rise of mass entrepreneurship and innovation, the sluggish market after the financial crisis began to wake up, creating a greater demand for trademarks. In order to attract attention, some organizations engaged in trademark transactions have vigorously created a public opinion atmosphere that purchasing trademarks can build a brand. In fact, the advancement of brand strategy is not so optimistic.

With 14 years of experience in the intellectual property industry, I always believe that trademark transfer is an optional way for enterprises to obtain registered trademarks. Due to the characteristics of the process, the transferee can obtain the right to use the registered trademark in a short period of time. This effectively avoids the embarrassing situation of long-term and high-risk self-application for registration, and the product is urgently needed to be launched on the market, but it has not directly touched the level of brand strategy.

So, does trademark transfer help companies promote brand strategies? In response to this issue, intellectual property rights are interpreted in this way.

First of all, we need to understand what a brand is?

In fact, when each of our companies is making a product, it can add a trademark LOGO to it. Consumers will be told that the product is called a certain brand, such as Coca-Cola or Durex. At this stage, the brand exists only as a product name.

Secondly, the carrier of the brand is a good product.

We explain the word "brand" in the text: "brand" represents products and commodities, and the higher level represents quality, and the higher level represents character. When you produce a product, is the quality good enough? Does it have its own characteristics? Has it created the character and style of the product? In other words, without "quality", there is no "brand".

Furthermore, brand strategy is a long road.

How to turn an ordinary trademark LOGO into a famous brand is something that many of our companies should think about. In English, Brand means trademark, which is also the imprint of style and behavior. A company's brand strategy should be considered holistically, because your brand will be communicated through products, teams, including leaders.

Intellectual Property believes that on the basis of making good products, what a company wants to show, in what form, and what style it wants to create needs to be put into practice on a long enough timeline. Only in this way can your brand form a memory point in the minds of customers that is difficult to erase.

At this point, we should understand that registering a trademark is only a necessary condition for a company to build a brand and promote its brand strategy. As for whether a company can succeed in this regard, it also needs to consider whether other conditions are sufficient, as well as objective and changeable market factors. . As a way to obtain trademarks, trademark transfer is generally accepted as an objective fact. However, those who buy trademarks can promote the brand, and we must also know how to filter it ourselves.

Intellectual Property Group is a leading comprehensive intellectual property service platform. Providing reliable services and reassuring customers are the values ??of intellectual property. Whether you are registering a trademark, purchasing a trademark, or consulting on brand building, you can find a solution that suits you in intellectual property. Bajie looks forward to cooperating with you and wishes your brand success.