Trademark registration has many benefits. As for free registration, I will not criticize or praise it here. 1. The pass trademark in the market is the essence of the corporate brand culture, and the establishment of the corporate brand image is the core of the enterprise's struggle. Products that have applied for registered trademarks in relevant countries or regions can be sold in large stores and supermarkets in that country and region. 2. Flags and battle flags in business wars symbolize the indomitable spirit and the spiritual motivation to charge into battle. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services. 3. The most important thing among assets is that the assessed value of a trademark can increase the total assets of the company, and the higher the value of the brand, the more it can reflect the influence of the trademark and the business operation of the company, and indirectly reflect the consumer's interest in the goods marked with the trademark. acceptance level. As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge. 4. The identification code in the eyes of consumers uses trademarks to promote goods and services, is concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the purpose of creating a famous brand and expanding sales. Effect. 5. The carrier of corporate reputation. Trademarks are not only a sign to distinguish the source of goods and services, but also a symbol of the credibility and competitiveness of the company. The specific expression of corporate credibility is the satisfaction that the goods marked by the trademark bring to consumers. . A trademark embodies the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indicator of the reputation of goods and services and the reputation of related enterprises. 6. Employee medals A good trademark and brand can bring employees a sense of honor, achievement, responsibility, belonging, mission, and growth. The feelings of consumers determine the degree to which the brand of goods and services is recognized and accepted by society, and the feelings of employees determine the cohesion and sense of honor that the trademark brand created by the company brings to the employees of the company. 7. The transfer station trademark exclusive rights pledge loan business for corporate financing uses the ownership of the corporate trademark as the pledge, and confirms the value of the corporate trademark through third-party evaluation. The bank adopts a flexible mortgage and pledge model to issue corporate trademark value to companies with financing needs. A certain percentage of the loan. 8. The shield trademark in brand disputes is like a shield in war. Whoever controls the trademark and has the exclusive rights to the trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive rights can not only protect one's own trademark rights from infringement , which can reflect damage to the invading "enemy" when necessary. Not true. Free is the trademark registration application method that cannot be registered. 1. Apply to the Trademark Office 2. Entrust a trademark agency to apply. Required information: 1. A trademark drawing is required; 2. The scope of goods or services to be used for the registered trademark; 3. Identity documents: A. For company applications: a copy of the company's business license is required; B. For individual applications: a copy of the individual industrial and commercial household's business license and personal ID card are required.