In 1981, Li Ruchang started from the grassroots level and worked successively as a forger, wind welder, technician and salesman. In 1999, Li Ruchang began to serve as chairman of Huazhou Haili Group. After taking office, he made bold reforms and transformed the original small-scale steel rolling industry into the production of stainless steel pipes with huge market potential. In 2000, he took the lead in introducing the ISO9001 international quality management system. He devoted himself to and carefully formulated Haili's three major development strategies: 1. Implementing the brand-driven development strategy. 2. Strengthen and expand the regional market strategy. 3. Talent-based enterprise development strategy.
In 2003, Haili brand stainless steel pipes were rated as "Guangdong Province Famous Brand Products" and "Guangdong Province Famous Trademarks". The products sell well in Guangdong, Guangxi, Hainan, Hunan and other places. In 2009, the annual output value reached 460 million yuan, an increase of more than 30 times compared with the annual output value of 15 million yuan in 2000.
Li Ruchang has persisted in learning and self-cultivation for a long time. He has participated in many CEO training classes given by teachers such as Chen Anzhi and Li Jian, and participated in training on successful action and instructional organizational models. He often personally trains company employees and offers courses such as: "Ten Keys to Employee Growth", "How to Become an Excellent Manager", "The Power of Habit", etc. In the construction of corporate culture, he leads by example and often holds morning meetings, sings and dances with employees. He also participated in Hailey Club training, practiced taekwondo, and participated in various social and artistic performances. In addition, he has visited Maoming University, Maoming and Huazhou Youth Enterprise Associations, and well-known enterprises many times to give lectures and share experiences. Employees call him "not only a leader, but a leader" and "a mentor in life." Li Ruchang is a good son who honors his parents and an entrepreneur with great love. Over the years, he has donated more than 10 million yuan to public welfare undertakings such as building bridges and roads, funding education, poverty alleviation and disaster relief.
His contribution to society has been highly recognized by the party, government and all walks of life. Leaders of the State Council, provinces and municipalities have visited Haili Group for inspection and research many times.
He was honored to be elected as the torchbearer of the Beijing 2008 Olympic Games by the people of Maoming City. He has been elected as a representative of the 10th National People's Congress of Guangdong Province, a member of the Standing Committee of the Huazhou Municipal People's Political Consultative Conference, and president of the Huazhou Young Entrepreneurs Association. ”, Maoming City’s “Excellent Private Entrepreneur”, and Huazhou City’s “Ambassador of Love”.
Time witnesses quality, and credibility wins the future. At present, he is focusing on building a teaching organization, deepening the construction of a "school-based, family-based, military-based, innovative" corporate culture, and leading Haili people to make strides forward to realize the "Century Haili" dream! Li Ruchang, male, born in 1962, is the chairman, general manager and party branch secretary of Huazhou Haili Group Co., Ltd. Under his leadership, the company's party branch has given full play to its political core role and provided a strong organizational guarantee for promoting the company's sustained and rapid development. Due to its fruitful work, the company's party branch has been awarded the honorable title of "Advanced Party Branch" by the city and town party committees for five consecutive years. The company has been rated as one of the "Top 50 Enterprises" in Maoming City and a "major law-abiding taxpayer" in Maoming City. He himself has been awarded Honorary titles such as "Top Ten Model People's Congress Representatives" in Maoming City and "Ambassador of Love" in Huazhou City.
1. Focus on learning and continuously improve the overall quality of himself and his team:
Li Ruchang attaches great importance to learning and firmly establishes the concept of lifelong learning. On the one hand, he studies the party’s principles and policies and major theoretical knowledge. , knowledge of party affairs work, and continuously improve the ability and level of party affairs work. On the other hand, they learn knowledge about market economy, business management, economic laws and regulations, marketing, etc., and continuously improve their business capabilities and standards. In the past three years, he and his company have invested more than 1 million yuan in learning. At the same time, he pays attention to integrating theory with practice, studies with problems, and strives to solve a number of problems by learning one aspect of knowledge, and his own comprehensive quality has been greatly improved. For example, after he returned from the instructional organizational model training organized by Shanghai Action Success Company, he vigorously promoted the construction of Haili's "four-type" corporate culture and implemented the morning meeting system based on the actual situation of the company, which achieved good results and improved the company's learning ability. , cohesion, combat effectiveness and creativity are all significantly enhanced. In 2011, an employee was injured at work and his family was in difficulty. After learning about the situation, the workshop employees took the initiative to offer their love and donated more than 8,000 yuan to help the injured employee solve the medical treatment and living difficulties.
Li Ruchang not only insists on constantly recharging and learning, but also imparts the knowledge he has learned to the company's middle and high-level teams. He often gives management classes to middle and high-level managers, constantly improves the management level and ability of managers, and builds the company into a A teaching organization not only allows employees to work in the enterprise and create material wealth, but also allows employees to continuously learn, grow, and create self-worth in the enterprise. For example, Liu Youpeng in the pipe-making workshop became an ordinary pipe-maker. Grow into today's workshop director.
2. Set an example by one's own example and be a role model for abiding by laws and regulations:
Li Ruchang holds many positions, each of which is an extremely important position for the company, but he does not Leaders take pride in themselves and relax their demands on themselves. He always insists that "you must first do what you ask employees to do, and do it better." In real work life, he has indeed done a very good job. In 2009, he was responsible for the relocation of the new factory. From project establishment, bidding, signing contracts with construction parties, starting construction, purchasing raw materials, machinery and equipment to completion, all aspects were strictly reviewed and approved, and no personal feelings were followed. In order to reduce costs, he sometimes goes to the market in person with his staff to inquire about prices and compare products. He is very careful in checking and accepting every step, and never lets go of any problems he finds, until he is satisfied. During more than a year of construction, he almost never took a Sunday off and often worked around the clock. At this time, his mother was ill and hospitalized. He went to work during the day and took time to visit his mother in the hospital at night. Although he was very tired, he never rested easily until the old man passed away. In his daily work, he not only strictly demands himself, but also often educates his employees to be honest and self-disciplined. Especially in business work, he is not allowed to accept red envelopes from customers. There was once a business manager who accepted red envelopes from customers during business activities. When he found out, he showed no mercy and immediately asked his business manager to resign voluntarily. He used this typical case to educate other employees, and also formulated a policy of "If you take one, you will be punished with a hundred". The punishment regulations ensure that everyone in the company is self-disciplined and a culture of integrity flourishes.
3. Focus on being the first to strive for excellence and promote the company's sound and rapid development:
Due to holding multiple positions, Li Ruchang has a very heavy workload, but he is always able to fulfill his duties with full Work enthusiasm and actively devote themselves to work. In the past few years, the company's rules and regulations were not sound enough, corporate management was a bit chaotic, and the company's development potential was insufficient. He led the leadership team of the party branch to carefully analyze the current situation of the company, and proposed the "three major development strategies", namely, "the strategy of developing the enterprise with talents, the strategy of brand-driven development, and the strategy of strengthening and expanding the regional market", and made a clear division of labor among the team members. , radically reformed the company's various rules, regulations and internal mechanisms. After a period of operation, initial results were quickly achieved. At the same time, he actively went to other places and local advanced enterprises to learn from experience and introduced scientific management concepts and advanced management methods, which greatly improved the company's operation and management level. Since launching the activity of striving for excellence, he has integrated this activity with the company's business work, constantly enriched the activities of "dedication to Haili and adding glory to the party flag", and organized "Party Member Pioneer Post" and "Party Member Pioneer Post" among the company's party members. "Technical Experts", "Sales Stars", and "Pioneering Groups" and other activities. Every year, "Top Ten Outstanding Employees", "Excellent Party Members" and "Excellent Employees" are selected, and the winners are given material rewards and listed on the honor list. be announced on. Through a series of activities to strive for excellence, the company has formed a strong atmosphere of learning, comparing and catching up, which has effectively promoted the development of the enterprise. In 2011, the company achieved sales revenue of 630 million yuan, an increase of 63 times compared with 2011 10 years ago and a record high.
4. People-oriented, actively provide warmth to the society and company employees:
While focusing on the development of the enterprise, Li Ruchang never forgets to repay the society and care for the employees. First, we organized and carried out the "Sentiment for Disaster Areas and Devotion of Love" activity, calling on party members and employees to donate to disaster areas. We have donated more than 1.5 million yuan to disaster areas such as Wenchuan earthquake disaster area, Yushu earthquake disaster area, Gaozhou and Xinyi mudslide disaster areas. The second is to care about the next generation and education. Every year, the company’s party members and employees are organized to donate to support teaching and education. The company has established a student aid foundation. In 2011 and 2012, *** donations exceeded 600,000 yuan. The third is to enthusiastically support social welfare undertakings. Every year, he actively responds to and participates in the poverty relief day donation activities advocated by the Provincial Party Committee, and supports various local public welfare activities, such as the construction of the Confucius Temple Library, the Huazhou City Volunteer Fund, etc. Up to now, he himself The company’s cumulative charity donations exceeded 10 million yuan.
The fourth is to adhere to the people-oriented business philosophy and actively do practical and good things for employees. Every Spring Festival, company leaders carry out activities to send warmth to employees. Employees in need not only provide spiritual encouragement, but also provide material assistance, such as rice, cooking oil, Relief funds, etc., reflect the care of the party organization in every detail. Haili Group Co., Ltd. in Huazhou City, Guangdong Province was established in 1990. In the late 1990s, the building materials industry eliminated backward production capacity, and small steel rolling mills were shut down and converted. When the company was facing bankruptcy, Li Ruchang led the Haili people to make an immediate decision to switch to stainless steel pipes, a national "10th Five-Year Plan" recommended development project. He personally focused on product quality and marketing. Among his peers, he was the first to pass ISO9001 international quality management system certification. In 2003, the product was rated as "Guangdong Province Famous Brand Product". In 2006, the "Haili" trademark was recognized as a "Famous Trademark of Guangdong Province". Haili's products are gradually selling well in Guangdong, Guangxi, Hainan, Hunan, Jiangxi and other coastal areas of South China, turning a small factory on the verge of bankruptcy into a large-scale leading private enterprise. The annual sales volume of its main product, 304 stainless steel pipe, ranks first in the province. More than 1,000 jobs were created, and fixed assets reached 250 million yuan, an increase of more than 20 times in 10 years.
After Haili Group grew, Li Ruchang never forgot to give back to society. In 2008, the Wenchuan earthquake occurred. He immediately took the lead in mobilizing employee donations and donated more than 1 million yuan to the disaster area. In September 2010, severe floods and mudslides occurred in Gaozhou and Xinyi cities. He and his employees donated more than 300,000 yuan in materials and materials to the disaster areas. In February 2011, he advocated the establishment of the Huazhou No. 11 Primary School Student Aid Foundation, and donated 500,000 yuan to raise funds specifically for rewarding and funding outstanding teachers and students. On Poverty Alleviation Day in 2010, he donated 1 million yuan. In 2011, he donated 1 million yuan to the Huazhou City Public Security Promotion Foundation. There are countless donations. So far, he has donated more than 20 million yuan to charity. He was named the "Ambassador of Love" in Huazhou City.
As a representative of the National People's Congress, Li Ruchang always keeps in mind the glorious mission of "the people elected me to be a representative, and I will represent the people." We often conduct in-depth grassroots research and advocate for the people. It has submitted to the Provincial People's Congress, Maoming City People's Congress, and Huazhou City People's Congress "Suggestions on Lowering Electricity Prices", "Suggestions on Further Improving Traffic Conditions on the Maoming Gongguan Section", and "On Accelerating the Construction of the Entrance and Exit Section of the Huazhou City and Qianshui Expressway". More than 10 proposals and suggestions, including "Proposal on Changing the Work Style of Agency Staff and Changing the Soft Investment Environment", attracted great attention from leaders at all levels and were transferred to relevant departments for implementation. He was praised by the broad masses of the people as "the representative of the people's voice."