I wonder if you still remember the news about the popular Zhengzhou boy Miyue’s trademark that someone offered 1 million for the transfer? There is a lot of news about trademark transfer, and the price ranges from There are tens of thousands to hundreds of millions. Why is the price difference so big? What factors determine the price difference for trademark transfer? How is the final price determined?

There are two ways to determine the price of trademark transfer. One is transfer. The party and the transferee deal directly, and the other is represented by a trademark agency. Both methods have their own pros and cons. If the transferor and the transferee trade directly, the intermediate agency fee can be saved, but at the same time, the protection is relatively poor. If there is a problem with one party during the transaction, it will affect the entire transaction. transfer process.

Another method involves the participation of trademark agencies. This type is mainly more secure. After all, trademark agencies are professional. If there is a third party, there is an extra layer of protection, and there is another benefit. That is, if the transferee is a large company, asking an agent to come forward can lower the price. For example, if a trademark holder knows that a big company wants the trademark, the price will be very high. For example, if a small company wants an iPad, the holder knows that Apple wants it, so the price will be several hundred million. In the case of a trademark, the owner would not dare to ask for this price, so it is advantageous to transfer the trademark through a trademark agent.

As for the price, there is a certain market situation in the trademark industry. In addition, it is related to the trademark itself. A good name and a good idea cannot be bought for tens of thousands, while ordinary trademarks, due to time Due to cost and registration risk factors, the price is mostly around tens of thousands.