When conducting online marketing on Amazon, you can use on-site promotion and off-site promotion to increase product exposure and sales. Here are some suggestions for these two promotion methods:

On-site promotion:

Optimize product pages: Make sure the title, description, keywords and other information on the product page are relevant and attractive of. This helps improve your product’s ranking in Amazon’s internal search results, increasing exposure and click-through rates.

Amazon Advertising: Use the Amazon advertising platform for targeted advertising, including search advertising, display advertising, and brand advertising. These ads can showcase your products on Amazon and recommend them to potential buyers, increasing your product visibility.

Flash sale promotions: Participate in Amazon’s flash sale promotions and provide products to buyers at discounted prices. This helps attract more buyers to view and purchase your products.

Off-site promotion:

Social media promotion: Use social media platforms (such as Facebook, Instagram, Twitter, etc.) to establish brand image and regularly publish product information, promotional activities and other content. Through sharing and spreading on social media, you can guide potential buyers to Amazon to purchase your products.

Blog and content marketing: Create a professional blog or website that attracts potential buyers by writing articles, reviews, how-to guides, etc. about your products and providing links to purchase on Amazon. This can increase product visibility and trust and increase sales opportunities.

Influencer cooperation: Cooperate with influencers or bloggers in related fields and let them review or promote your products. This can help expand your product’s audience reach and increase purchase intent.

Search Engine Optimization (SEO): Increase organic traffic and direct potential buyers to Amazon to purchase your products by optimizing your website and content to rank high in search engine results.

Whether it is on-site promotion or off-site promotion, the key is to choose the appropriate promotion method according to your product and target audience, and conduct continuous monitoring and optimization to achieve the best marketing effect.