In fact, Taobao titles are also composed of different keywords. Many merchants don't know how to compose Taobao titles. At the same time, they don't know what different words the keywords on Taobao platform are divided into. I will give you a detailed explanation immediately.

what are the keywords in Taobao headlines? First, make clear the key words of goods

Optimizing the key words to find words must have a master, and it is particularly important to make clear the main key words of goods! What is a product keyword? In simple terms, it is also a word that can accurately describe the commodity and distinguish it from other commodities. Therefore, it must have both relevance and search index. The keywords of commodities are changing, and the keywords of commodities in different links are different, especially in the case of new products and mature hot-selling commodities.

For example: long-sleeved dresses, rice cookers and automatic washing machines.

second, look for long-tailed keywords

select accurate and highly concerned long-tailed keywords according to the methods of analyzing the selling points of commodities, drop-down lists of related words, and data information of Taobao business staff.

For example, long-sleeved dresses in spring, smart rice cookers save electricity, and automatic washing machines are environmentally friendly and energy-saving.

Third, identify the right words

Each word has different main uses in each period. For example, the long-tail keywords in new product links are more reasonable than the high-flow words.

what are the keywords?

Attribute words

Attribute words refer to the names or generic names of commodities, and the types, specifications, models, functions and other words that introduce the basic information of commodities in detail. For example, casual jeans and Haier washing machines that customers often look for.

Promotional words

refer to the words of preferential promotion of goods at this stage, which are actually easier to attract and touch customers. For example: the latest model in the winter of 22, the clearance of goods and so on.

well-known brand words

well-known brand words are divided into two types: the brand of the product itself and the brand of the store to which it belongs. If this kind of words are used well, it has great effect and obvious practical effect on building store fame and marketing famous brands.

Therefore, if it is a well-known brand style, then _N must put this keyword. If it is a well-known brand at present, then _N customers will have a very good practical effect on clicking and converting according to their trust in corporate brands.