When it comes to brand equity, many people may think it is brand name, logo, advertising language and so on. However, these are only the external manifestations of brand equity, and the essence of brand equity is consumer brand cognition that brings benefits to enterprises. All brand actions must be based on whether the assets are formed, whether they are protected, and whether the assets are value-added.

We invest in establishing some symbols for consumers to know, and this kind of understanding can bring us benefits and give us extra points, which forms brand equity.

"Rong brand" believes that to do anything, an idea, a design and a brand-related activity, we must ask ourselves: can we form assets, protect assets and increase assets? If so, we will resolutely repeat the investment!