1, the first-level agent refers to the first-level agent of the manufacturer's product export, that is, the first-level agent. Is the direct contact of the manufacturer, responsible for contacting the manufacturer to order (the manufacturer is generally only responsible for production and will not go to the market to buy and sell). Then other dealers buy goods from agents and sell them to consumers. The advantage of this is to increase the number of nodes in the sales process, and then increase the sales channels through different combinations (that is, goods can be sold through many different routes).
2. The general agent refers to the authorized representative of the principal in the designated area. He has the right to engage in general business activities and some non-business affairs on behalf of the client, and may entrust the subdivision of the designated area to regional agents to engage in general business activities and some non-business affairs. The general agent should be different from the exclusive agent and the general agent, and is also the main person in charge of the affairs.
Extended data:
The general agent has extensive authority granted by the principal, and can sell goods on behalf of the principal, and can also accept all business entrusted by the principal when signing the contract. All legal consequences of conducting business within the scope of authorization granted by the client shall be borne by the client. The general agent is essentially the representative of the client abroad, so you should be careful when choosing the general agent.
Licensing trade is a commercial technology transfer transaction in international trade, which should include technology transfer, patent right transfer and trademark use. Patent refers to the documents issued by academic institutions affiliated to the government according to the application, which clarify the main points of patented technology, give legal recognition, and indicate that the patent must be used under the authorization of the patentee. The term of patent protection is about 10- 15 years.
References:
Baidu encyclopedia-general agent? Baidu encyclopedia-yiji agent Shang