Because the style and price are very different.

Dadisu's clothing is positioned as mid-to-high-end fashion, and its core audience is professional women between the ages of 25 and 40. The clothes are simple and elegant, very suitable for office workers, but the price may only be affordable by gold collars.

Xiaodisu's clothing is positioned as fashionable women's clothing. The core audience is between 16 and 25 years old. It is suitable for women with trendy personalities and the price is relatively expensive.

1. The brand names are different. The big one is: DAZZLE; the small one is: d’zzit. 2. Positioning in different geographies: mid-to-high-end fashion. Xiaodisu is positioned as mid-range trendy women's clothing, and its core audience is 18-35 years old. 3. Suitable for different groups of people. The core audience is between 25-40 years old. It is suitable for mature women and the style of clothes is more mature. The core audience of Xiaodisu is between 18 and 35 years old. It is suitable for young women and the style of clothes is more lively.