Lexus development history - high-end models of Japanese Toyota cars
Since the establishment of the brand, Lexus has adhered to the car-making philosophy of "unswerving pursuit of perfection" and strived to bring excellence to customers. Expected quality selection. All these efforts have not only been unanimously recognized by many authoritative quality and safety evaluation institutions, but also won the satisfied smiles of consumers around the world.
As an authoritative automobile quality survey organization in the United States, J.D. Power and Associates conducts independent and impartial surveys of major global manufacturers on many aspects such as product quality and consumer behavior every year, and releases the New Car Quality Study (IQS), Reports such as Product Dependability Survey (VDS), Customer Satisfaction Survey (CSI) and Automobile Sales Satisfaction Survey (SSI) all have considerable influence on global consumers. Lexus, with its strict focus on product quality and service, has always been a frequent winner of its major competition championships.
Lexus started in the US market, and American consumers have been loving it for more than 20 years. Americans who "sit on wheels" whenever they go out also have a reputation for being car-loving and knowledgeable about cars. Why they love Lexus, we may also find out from an interesting survey. The Alliance of Automobile Manufacturers launched a survey called "America's Love AFF air with Autos" during Valentine's Day this year. If choosing a car is compared to choosing a spouse, 59% of respondents would first consider its "reliability" when buying a car. This is undoubtedly the best explanation of why Lexus has won numerous awards from J.D. Power and Associates in the United States - excellent quality, considerate service, safety and security, which is called reliability. In addition to retaining the title of J.D. Power and Associates' Product Dependability Survey (VDS) in the United States this year, Lexus has also been at the top for many years, setting an impressive record of topping the list for 12 consecutive years from 1995 to 2006. In addition, in the 2012 North American Automotive Brand Customer Satisfaction Study (CSI), Lexus also claimed the top spot in the luxury car category for the fourth consecutive year.
In addition, Lexus ranked first in the 2012 Japan New Car Quality Study (IQS) and Auto Sales Satisfaction Survey (SSI) released by J.D. Power Asia Pacific.
Today, Lexus has a sales network in more than 120 countries and regions around the world, adhering to the same market standards globally to ensure that all Lexus consumers are provided with the same exciting products. For example, every Lexus sold in China is carefully crafted by the best technology and master craftsmen at the Tahara Factory in Japan. Therefore, Lexus has not only been recognized by J. D. Power Associates repeatedly in the U.S. and Japanese markets, but also performed very well in China. In the 2012 China New Car Quality Study (IQS) report released by J.D. Power Asia Pacific at the end of last year, Lexus stood out from the 68 brands involved in the study, once again proving Lexus' unremitting pursuit of perfect quality and Chinese consumers' recognition of Lexus .
Nowadays, cars have become a part of people's lifestyle, and therefore, the safety of cars has become a topic of increasing concern to people. If J.D. Power and Associates affirms Lexus from the perspective of user surveys, then the highest safety ratings from the world's major authoritative safety evaluation agencies provide the best evidence for Lexus's reliable safety in "actual combat."
As the first organization in the world to conduct new car crash tests (NCAP), the U.S. Highway Traffic Safety Administration (NHTSA) can be called the originator of NCAP assessments in terms of assessment methods and process settings.
Since 2011, NHTSA has implemented a more advanced and stringent five-star safety rating system for new cars. At the end of 2012, the new Lexus ES series received the highest safety rating of five stars in the new car crash test of the US Highway Traffic Safety Administration (NHTSA).
NCPA first appeared in the United States, but later countries such as Europe and Japan also formulated relevant NCPA. Among them, the European Euro NCAP safety crash test is the most influential and representative. Euro NCAP conducts crash tests on new and imported cars that are already on the market from time to time every year, using a five-level safety assessment system. Equally authoritative are the Japan New Car Safety Assessment Association's car safety assessments JNCAP, NHTSA and the Insurance Institute for Highway Safety IIHS crash safety tests. With its reliable safety performance, the upstart Lexus CT 200h has received the highest ratings from all the above authoritative organizations in just two years since its launch, once again confirming Lexus' excellence in product performance and technology.
These honors are not only recognition of Lexus, but also great encouragement to Lexus. In the eight years since it entered the Chinese market, Lexus's image of "unswerving determination and pursuit of perfection" has already been deeply rooted in the hearts of the people in China. In the future, Lexus China will continue to work hand in hand with other markets around the world and strive to create safer and more reliable products and services that exceed expectations for Chinese consumers.