One: What is a black label brand?
Pinduoduo brand black label is invited by the platform, and the brand label can only be successfully displayed after the platform is approved. If you have not received the invitation and meet the requirements, you can contact the docking operation to confirm whether you can apply. When users search, the recommendation page shows the black "brand" logo, so it is called black label for short, and the details page also shows the genuine and fake products. To a certain extent, buyers will have a good impression on the products because of the word "brand", which can improve the conversion rate.
Second, the brand black label style
Third, the conditions for applying for black mark
The black label of the brand library is invited by the platform, and the brand label can be successfully displayed after the platform is approved. If you have not received the invitation and meet the following requirements, you can contact the docking operation to confirm whether you can apply.
1, store type requirements: only franchised stores and above;
2. The brand authorization of the goods sold is true, and the brand authorization level is within Grade III and III;
3. Store authorization requirements: the store authorization review status does not contain falsehood, and the store requires authorization levels within Level 3 and Level 3;
4. Commodity requirements: ① Brand attributes of commodities to be sold; (2) check the fake goods and pay ten.
Fourth, what is the use of brand black label?
1. Different signs
The recommendation page shows the black "brand" logo, so it is referred to as the black label for short, and the details page also shows the fake one loses ten, so it has the ability to improve the conversion rate and premium in principle.
2. Brand traffic support
For brand products, Pinduoduo platform provides support such as code breaking and clearance, tens of billions of subsidies, brand spike, group purchase and buy. Especially in June this year, there were tens of billions of OEM products in Pinduoduo, but Pinduoduo's support for OEM has decreased recently. For example, if you don't allow tens of billions of OEM, it may also be because the effect is not ideal, that is, the effect of tens of billions in Pinduoduo has been weak in the following time.
3. The influence of the brand itself
If you want to know whether your brand is influential in Pinduoduo, you can open Pinduoduo-Promotion Tools-Search Word Analysis. For example, the popularity of this brand is as high as 50,000 a day, even exceeding some medium-sized and small-sized product words, and it is possible to bring traffic to the store based on excellent brands.
But in order to avoid cheating, you can also look at the data of these platforms on multiple platforms, such as Baidu Index.
In fact, there are many brand products in Pinduoduo, but each brand also has different signs. Black label brand means that the products of this brand are more reliable, because only brands invited by the platform can settle in and become black label brands.
5. How to check whether the brand attribute is filled in?
1) Log in to the merchant background-Commodity Management-Commodity List-Batch Edit Properties;
2) Edit the brand.
If the authorization of the day has just been approved and the score of the day has just been maintained, then the store data will be delayed by one day and the application will be initiated the next day.
3. How to check the status of store authorization review?
example
1) Log in to merchant background-store management-store information;
2) The results of authorization audit will be displayed under brand qualification.
4. Why is there no "gray bar" under the title of the business details page after adding the black label?
The "gray bar" is not displayed in the business details, which may be because the brand corresponding to the product does not maintain the brand LOGO. Need to send the brand LOGO of docking Xiaoer 300*300, and let Xiaoer help to apply for maintaining the brand LOGO. If you meet the requirements, you can apply quickly.
Verb (abbreviation of verb) Other problems
1, the brand qualification has passed the substantive examination, but it is still impossible to apply for the black label? Possible reasons:
1) store authorization chain problem: black-labeled stores require authorization levels of level 3 and below. It is possible that your store authorization is true, but the authorization chain exceeds level 3.
2) Commodity attribute problem: brand attribute is not filled in; Does the authorization corresponding to the product brand information authorize the real brand? Maybe the brand library maintains two brand IDs, both of which are brand A. The brand ID of the authentic authorized store is 123, and the brand ID of the product is 234. Please check yourself before applying, and then apply at the extension station. If there is no trademark authorized to rent, it can be listed. Brother pang has no supply, and I have it here.