Eye observation, at this time you can see the subtle changes of color and logo at different angles:
Let's talk about the side part first: the smooth direction, the words "National Liquor Maotai" and the LOGO pattern are bright pearlescent enhanced colors; In the backlight direction, the color of the graphics is relatively light.
Looking at the top cover: from the vertical direction, the center of the top cover of the rubber cap presents a small circle with a green landscape, and the "MT" sign in the circle is red; From the oblique direction, the whole background color of the small circle immediately turns blue-purple, and the "MT" sign also turns green.
From the overall observation of the rubber cap, the appearance of the rubber cap is "matte red", which can produce obvious pearlescent effect under light intensity.
If the distributed anti-counterfeiting recognizer is used for identification, consumers can put the anti-counterfeiting recognizer close to their eyes, look through the anti-counterfeiting recognizer, press the switch and observe the side of the rubber cap. At this time, they can see that the original graphics on the surface of the rubber cap disappear, and a rainbow background and yellow words "Maotai" and "Moutai" appear; Observe the top cover of the rubber cover. At this time, you can see that the original picture and text on the top cover surface of the rubber cap disappeared and a bright yellow aperture appeared. There is a black floating point on the aperture, which can drift within the aperture range with the rotation of the cap.
It is reported that the anti-counterfeiting rubber cap used in Maotai this time has "three second-line anti-counterfeiting technologies", "two first-line anti-counterfeiting technologies" and "one special service password technology", and consumers can correctly identify products by virtue of their visual ability. This advanced technology, known as "3+2+ 1 anti-counterfeiting rubber cap", has been developed by many senior experts in China for more than two years, and is now exclusively enjoyed by China liquor industry "Kweichow Moutai".
Specifically, the so-called "three-channel and two-line anti-counterfeiting technology" means "reflected rainbow+reflected watermark+floating point drift"; The so-called "first-line anti-counterfeiting technology" means "smooth reflection+lithography diffraction"; The "special service password technology" refers to the "special service identification password" which can only be recognized by the company's professional service personnel. Among these anti-counterfeiting technologies, lithography, reflection rainbow, floating-point drift and spin secret identification code are the first and exclusive technologies in the world. More than 20 patented technologies have been certified by the state, and 34 national, provincial and ministerial awards have been awarded.
In addition, the original anti-counterfeiting label of Moutai has also been upgraded. If consumers hold a wine bottle and directly observe the anti-counterfeiting label with naked eyes, they can see that the label has precision printing shading and micro-text printing; One side of the label has an irregular red "MT" transparent green film. After turning the observation angle, you can see that the red "MT" has turned into a green "MT" and the green background has turned blue and purple. If the distributed anti-counterfeiting recognizer is used for identification, consumers can put the anti-counterfeiting recognizer close to their eyes, press the switch through the anti-counterfeiting recognizer and observe the anti-counterfeiting label. At this time, they can see that the original graphics on the surface of the anti-counterfeiting label disappear, and the rainbow background and the yellow words "Maotai" and "Moutai" appear; And there is a yellow floating point, which can drift within the label range with the rotation of the bottle.
The above-mentioned extremely special anti-counterfeiting and anti-counterfeiting technology embodies the most advanced high-tech rubber caps and anti-counterfeiting labels of Maotai wine bottles in the world today, and highlights the functions of "three-in-one" and "three-in-one" (namely, "humanized design", "differentiated advantages" and "integrated functions", as well as anti-counterfeiting, anti-cutting and anti-recycling).
"Humanized design" means that when consumers open a bottle, they don't have to tear off the rubber cap of the bottle cap as in the past. Because, the new bottle cap rubber cap, just like tearing the plastic film package of cigarette case, can remove the rubber cap sealed on the bottle cap and tear the anti-counterfeiting label at the same time.
"Differentiated advantage" means that only Kweichow Moutai, one of China liquor enterprises, adopts this anti-counterfeiting and anti-counterfeiting rubber cap packaging technology, which is the first and exclusive anti-counterfeiting and anti-counterfeiting technical advantage, and provides Maotai with the strength to crack down on counterfeiting, infringement and illegal acts in the liquor market and the supporting advantages of packaging technology.
"Integrated function" means that once the rubber bottle cap is put on the bottle mouth, it will be seamlessly combined with the wine bottle. Once the bottle cap is pulled off, it will be destroyed once and cannot be recovered.
"Three defenses" means anti-counterfeiting, anti-shearing and anti-recycling. Due to the special anti-counterfeiting and anti-counterfeiting production technology, counterfeiters who try to cut off the anti-counterfeiting trademark of Moutai and recycle old wine bottles have lost the conditions for counterfeiting.