Product poster design-steps of poster design

What should I do if the product poster design is not eye-catching enough?

You can change the design style. For example, you can refer to the characteristics of Korean design style

No matter what kind of poster design, the most intuitive It is a visual effect, which must catch people's eyes and attract people's attention in the first time, such as interspersing pictures and text, and matching colors and space reasonably

The other one is color matching. It is the most prominent part of Korean design style! In Korean design, general colors can express unique beauty through shades or complementary ways, and combined with simple painting elements, the overall look is dignified, elegant, and very grand. Designers also often use warm and cold colors to blend with each other. For example, bright yellow will look very cheerful and sunny, and paired with cool colors, it will make people's eyes brighter, not appear abrupt, but will look very comfortable. In addition, the most important thing about color matching is to match it according to the nature of the product.

For example, general digital products, sports equipment, men's clothing, watches, etc. These products need to express texture and atmosphere, and most of the consumers are men. At this time, yellow is not suitable no matter how good-looking it is. , it is more suitable to use low-brightness colors such as black, gray and white to express their quality.

The last step of the characteristics of Korean design style is white space. White space is a big question! If the white space is reasonable, it can also highlight the layering of the space! White space is very commonly used in Korean design. , to highlight the simple and fresh design style, the proportion of white space must be grasped well. If the white space is too large, it will give people a sense of empty or themeless boring, destroy the overall balance, and greatly reduce the final effect.

Does the so-called white space refer to a large area with nothing on it? In fact, no, in fact, the white space referred to in Korean design may be one or several pieces of blank space of different sizes. Or a more subtle blank space, such as a light color block, a small landscape, or a leaf, etc.

The above are the opinions of redtrans_cs, a little expert in Korean style design, and attached are some specific elements of poster design I made

1. Clear theme

2. Highlight key words (bold those that should be bold, and red those that should be red)

3. In line with reading habits

4. Stimulate the text in the shortest time Click desire (you might as well make a thought and try it)

5. The color should not be too eye-catching (not too flowery)

6. The number of products should not be too many

7. The amount of information should be balanced, and there should be space (leaving space can give pictures and text room to breathe)

8. Design Banner

1. Highlight the product and its features, using Appropriately weaken the company's reputation and logo in attractive promotional terms

2. The more pictures the better, highlight the key points, and the necessary product descriptions cannot be missing

3. Arrange the content of the picture reasonably to highlight the The key point is that necessary product descriptions cannot be omitted

4. Colors should not be overly exaggerated, and efforts should be made to create a pleasant and comfortable sensory experience

Features of poster design

1. Size Large posters

Posters posted in public places will be interfered by the surrounding environment and various factors, so they must be displayed in front of people with large pictures and prominent images and colors. The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open).

2. Strong farsightedness

In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or strong contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.

3. High artistic quality

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.

Rather than commercial posters, it has a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and use artistic methods according to the advertising theme.

Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language in the design to design posters with different styles and forms. It should be in line with the advertising content and have connotation. Pay special attention to the rhythm of text layout. The material should use vector or high-definition pictures. Material name: Creative poster design template

Pixel size: 3561×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size: 13.29G

All are layered files and can be combined and used at will, henceforth poster design Don’t ask for help!

Full visual impact can be achieved through images and colors

2. The content expressed in the poster is refined and captures the main appeal points.

3. The content should not be too much

4. Generally, pictures should be the main focus, supplemented by copywriting

5. The theme font should be eye-catching. Original publisher: MAC's Unfallen Dusk

Project Design 3: Poster Design (Question 2) 1. Functions of Posters The most basic and important function of posters is to spread information, especially commercial posters, which play the role of transmitting product information, making consumers and producers Manufacturers can save time and solve various demand problems in a timely manner. For enterprises, as the level of science and technology continues to improve, the inherent quality difference between products is getting smaller and smaller, and enterprises are paying more and more attention to competition in advertising. Posters, as an effective media for advertising, can be used Establish a good corporate image, improve product visibility, expand markets, promote sales, and facilitate competition. 2. Factors to consider in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How is their acceptance? 4. How about other posters for products in the same industry? 5. What is the reflection of this poster? Strategy? 6. Creative points? 7. Expression techniques? 8. How to combine with products? 3. Expression techniques of poster design 1. Show full visual impact through pictures and colors 2. The content to be expressed in the poster should be refined. The main points of appeal must be grasped 3. Use pictures as the main text as the supplement, and the content should not be too much. 4. The layout can be artistically processed to attract the audience. 5. The theme text must be eye-catching. 4. Other considerations for poster design 1. Posters for events must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and concise. 5. Specific requirements for poster design 1. The three-fold advertisement is in A4 format and the size is 285mm × 210mm. The standard size of posters is 540mm × 380mm. This design can be produced in A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, the bleed level is 3mm, and only one side can be produced. 1. Sufficient visual impact

The use of color is particularly important in poster design and is the most important component of the poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the style of the poster, strengthen the theme, attract viewers to stop and deepen their impression. The color design of Yipinweike posters should be coordinated with the theme of the poster to meet the different needs of viewers. It can be mastered from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, it cannot be unrealistic and must have a clear direction. Poster design is to convey target information and stimulate the audience. However, if the target group is not very clear, it will be difficult to design a poster that meets the psychology of the target audience. Before you start preparing your poster, you must first determine who you are designing for. Just have a clear goal.

3. Leave appropriate blank space

The design goal of each poster is very clear. It needs to reach users at certain points. The vast majority of posters hope to attract Users come to do something, such as promotional posters for concerts and movies, and they all need to convert users who see the posters into consumers. Creating visual focus largely relies on reasonable white space.

4. High-quality typesetting

The typesetting design in posters actually follows the same principles as the typesetting design in other places. It is also not compatible with more than a dozen different fonts for simultaneous expression. . However, you can use bolder and more coquettish fonts and use techniques that you feel are more expressive.

However, any font and layout used must fit the requirements and tone of the current project as much as possible and convey the right mood. If you often make posters, you will find that it is a thinking and design exercise that can activate your brain.

5. Full of creativity

Creativity is to use creative thinking to observe and understand ordinary things and make them extraordinary. Look at the things around you with an eye of discovery, or explore the origin of things with a heart of discovery. In short, infinite creativity is contained in life, waiting for your discovery.

For designers, poster design is definitely an exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, pictures It can be used flexibly in combination with text, and it also pays attention to plane composition and color composition. Steps in poster design

Posters are an art of information transmission and a popular publicity tool. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features.

In schools, posters are often used in theatrical performances, sports meets, storytelling sessions, exhibitions, parent-teacher conferences, festivals, competition games, etc. The general requirement of poster design is to make it clear at a glance.

Posters are also called posters. It is a large painting posted on the street wall or hung in the window. It attracts the attention of passers-by with its eye-catching pictures. In a sense, the 20th century was the century of political propaganda. Posters, as a propaganda method at that time, also reached their peak. The two world wars, the revolution and construction of the Soviet Union, and the Spanish Civil War were the peak periods of political poster creation. Especially in the first fifty years of the twentieth century, it was the golden age when propaganda posters became popular. In Soviet Russia shortly after the victory of the October Revolution, the windows of the Post and Telecommunications Office in the center of the capital Moscow were covered with posters so that citizens could understand the revolutionary situation from these posters with different expressions.

A poster usually contains information, so the theme should be clear, conspicuous, and clear at a glance (such as xx competition, discount, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences. The aesthetics of a poster's illustrations and layout are often great ways to attract attention. In real life, there are more abstract and concrete ones.

Steps in poster design:

First analyze:

1. What is the purpose of this poster?

2. Who is the target audience? ?

3. How is their reception?

4. How about other posters for products in the same industry?

5. The expression strategy of this poster ?

6. Creative points?

7. Expression techniques?

8. How to combine with products?

Poster design Specific elements:

1. Full visual impact, which can be achieved through images and colors