"Nippon Paint" is "Nippon Paint", a Japanese military enterprise!
The word "Nippon" is the transliteration of nippon, nippon<日>= japan
"Nippon Lacquer" is "Japanese Lacquer".
The Japanese military industry company named its product "Nippon" and sold it to China, which has two meanings: first, it conceals the true meaning of its product name and deceives the Chinese people. Second, "Libang" means establishing a country, which proves that the Japanese militarism is determined to invade China again and establish their own country.
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The background of "Nippon Paint"
The background of the Japanese's "Nippon Paint", those who want to know the truth come in
Nippon Paint" is a trademark registered in China based on the transliteration of "nippon paint". The Chinese character trademark in Japan is "Nippon Paint". For fear of irritating the Chinese, they do not dare to get it directly in China. Its manufacturer is Nippon Paint. The company (Nippon Paint Co.) was a military industrial enterprise established to provide special ship coatings for the Japanese Navy. During the Meiji, Taisho, and Showa years, with the development of the Japanese Navy, it gradually developed into a large paint company. By the time of the Pacific War, it had become Japan's largest paint company. During the bombing by the US military, almost all of its main factories and overseas bases in Tokyo and Osaka were razed to the ground. With the end of Japanese militarism, this company was mainly owned by the Japanese. The Japanese paint company that served the navy and other military purposes was almost finished, falling to Japan's fifth place, and there was no fundamental change until "Nippon Paint" entered China.
After China's reform and opening up, Japanese paint companies. (nippon paint co.), a paint company that relied on the Japanese navy stained with the blood of the Chinese people, changed its name and came to China! The Chinese name of the Japanese paint company (nippon paint co.) was changed to Nippon Paint Co., and "Japan" The trademark "Nippon Paint" was changed to "Nippon Paint".
Through a large number of advertising and promotions, it has gradually occupied the vast majority of the mid-to-high-end market in China! Its low quality and high price have long been nothing in the industry. The secret, especially the low-end products that can be seen everywhere, is that their quality is far lower than similar domestic products, but their sales are extremely good, and their prices are much higher than similar domestic paints.
What’s even more frightening is that there are many of them. The Chinese people know nothing about this. The first choice for paint is "Nippon Paint". Objectively speaking, "Nippon Paint" has become an important criterion for Chinese people to choose paint! Nippon Paint, by monopolizing China's mid-to-high-end market, has gone from an unknown small factory, only ranked fifth in Japan, to one of the top 10 paint companies in the world!!!
"Nippon Paint" in China You can tell a true story about how capable it is!
In order to protect the environment and minimize the harm of paint to the human body, our latest national standard for paint is 100gvoc. But at the last moment, the industry leader "Nippon Paint" spoke up, believing that the standard was too high and could not be produced. In the end, our national standard succumbed to the Japanese power and became 200gvoc, which triggered a standard war! In fact, the voc of European and American paint manufacturers has long been controlled below 50g, and the paint suitable for children is almost 0. Are ghosts still a thing?
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Why can Guizi Paint, which is of low quality and high price, occupy the Chinese market?
Nippon Paint of Guizi is not well-known in Japan, and it ranks high in the world. But why can it monopolize China's "mid-to-high-end" paint market?
First, there is a general lack of knowledge. How many people who buy paint know the difference between latex paint and water-soluble paint? Even acrylic latex paint is divided into pure acrylic and non-pure acrylic? What is the difference between quality and price?
Second, don’t look at the price to read the advertisement. The Japanese have really understood this mentality of us Chinese people, which is to advertise at all costs.
Do you remember how many of China’s advertising icons are still alive? ! Why can the Japanese's Libang live better and better? ! It is because of his extremely high price that he can support his astronomical advertising expenses! In the end, it’s us Chinese who pay the bill. Do you want to know how expensive the devil's things are? The price of its 100% made in China paint is higher than the quality and reputation of its similar paints imported from the United States and Europe;
Thirdly, many people are fond of Japan at heart. In fact, the coating technology of the United States and Europe is far ahead of Japan! But some of our compatriots are obsessed with Japanese products, and Japanese products are number one in everything!
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The debate over the national standard of paint has stirred up again
Recently, the paint market, which had just subsided for a while, has become turbulent again. On October 16, relevant personnel of Langfang Nippon Paint Co., Ltd. said in an interview that they needed to fully understand VOC (volatile organic compounds) and wanted to rehabilitate VOC. Unexpectedly, before the words were spoken, they came forward publicly in July this year. Crocodile Paint, which questioned the national standard, immediately responded tit-for-tat. The controversy surrounding voc escalated again, and the paint industry giants Crocodile and Nippon Paint began a head-on confrontation.
How to understand voc
According to reports. In an interview, relevant personnel of Langfang Nippon Paint Co., Ltd. said that they must fully and correctly understand voc, because voc exists in every aspect of our lives. Women's perfume, men's cigarettes, cooking fumes, and car exhaust all contain voc. Bang cited the results of the total exposure assessment methodology study (team) conducted by the U.S. Environmental Protection Agency from 1979 to 1985, which showed that there were 11-19 kinds of VOC in 650 households. He also said that this result was also used by Germany and Similar investigations in Finland have confirmed this.
Crocodile Paint believes that the diversity of voc sources does not prove the harmlessness of voc. Just because the perfume contains voc, it cannot be said that the presence of voc in the paint should be tolerated. Liu Zhuangli, a senior engineer at the China Chemical Industry Information Center, wrote that according to data and calculations, the world's coating and decoration industry discharges 11 million tons of organic solvents into the atmosphere every year, making it the second largest source of atmospheric pollution after automobile exhaust. After the solvent is discharged into the atmosphere, it will cause photochemical pollution and form a greenhouse effect, which will cause long-term harm to people and is not trivial.
As we all know, VOC has a huge impact on human health in the home. When the concentration of VOC reaches a certain level, people will feel headache, nausea, vomiting, fatigue, etc. in a short period of time. In severe cases, convulsions and coma may occur, and it will damage the human liver, kidneys, brain and nervous system, causing serious problems such as memory loss. Consequences. The paint used in home decoration is one of the main sources of indoor VOC. Crocodile Paint believes that VOC is the public enemy of the people, including consumers and relevant environmental departments.
There is no understanding. Nippon Paint and Crocodile are also in a stalemate over whether VOC should focus more on paint or coating.
Nippon Paint cited the data on the harm of VOC to humans obtained by a World Health Organization working group. When it comes to VOC coatings, the focus should be on the paint and not too much on latex paint.
Crocodile Paint believes that, first of all, since even the World Health Organization data shows that VOC is harmful to humans. It is harmful, which is contradictory to Nippon Paint's correct understanding of VOC. In addition, whether it is paint or paint, VOC will be released during use. It is just a matter of who has more and who has less. It cannot be based on which one releases more. As far as high standards and strict requirements are concerned, even water-based paints cannot harm people if they allow small amounts of emissions.
Whether the national standard for paint is low or not
In addition to the debate on voc itself. , Nippon Paint and Crocodile both sides also raised the issue of the national standard of paint connected to VOC, and pointed the finger at each other.
Nippon Paint compared the national standard with the standards of developed countries and believed that the statement that "the national standard is low is to protect backwardness" is not comprehensive. For example, China's VOC limit standard in coatings is less than 200g/l; the United States' VOC limit standard is less than 250g/l. For the indicators of heavy metals such as lead, China uses the data used in children's toy materials in countries such as Britain and France, which is quite strict, while the United States does not have this standard.
The crocodile paint also follows European standards.
It is understood that the European total ecological label product? The VOC limit in the ecological standard for paints and varnishes (European Union-1999/10/ec) stipulates that the first category (matte type) is 30g/l, and the second category (glossy type) is 200g/l; in China The latest environmental labeling product certification requirements for water-based interior wall coatings issued by the State Environmental Protection Administration also stipulate that the limit of VOC is 100g/l; in the well-known "Beijing Safety and Health Quality Evaluation Rules for Interior Decoration Coatings", the VOC requirement is 125g/l the following. Chairman Xu Changping of Crocodile Paint believes that after China’s accession to the WTO, the original tariff barriers have gradually weakened. In this case, non-tariff barriers, such as environmental protection and safety, inspection, quarantine, certification, measurement, etc., are in compliance with international trade rules and are technical. Very strong means have become another form of barrier. If national standards cannot keep up and are still lingering at a low level, then these standards will become "national subjugation standards" for certain industries to be annexed by international giants. It is not difficult to understand why domestic and foreign companies have attitudes towards standards issues. In addition, low standards subjectively protect domestic companies with uneven technical levels, but objectively they have the consequences of suppressing the superior and supporting the inferior.
When the two sides compete, even consumers will not expect it. The details were also revealed, such as the differences between China and foreign countries in the calculation of VOC content and the sources of quoted data.
According to reports, Professor Xia Qing, vice president and chief engineer of the Chinese Academy of Environmental Sciences, has long pointed out that based on national conditions, etc. Due to various factors, the "Limits of Hazardous Substances in Interior Decoration and Renovation Materials" implemented on July 1 this year is relatively broad, such as the VOC content in interior wall paints. The definition of VOC in various countries around the world refers to the VOC content in 1 liter of paint minus the dry weight of moisture. The national standard does not deduct water when measuring the VOC index. The VOC index of 200g/l in the national standard is equivalent to the foreign standard of more than 410g/l. my country's 2002 environmental labeling standard stipulates that the VOC of interior wall coatings is less than or equal to 100g/l, which is based on the United States. The VOC measured by the ASTM standard is strictly higher than the international standard. Crocodile also believes that the source of the American VOC limit standard quoted by Nippon Paint is unknown. According to the "China Coatings Industry Yearbook" published by the China Coatings Industry Association and Changzhou Coatings Research Institute, Whether the VOC in the United States is solvent-based or water-based, the standard for interior decorative coatings is below 150g/l
There is no harm in being stricter about the national standard
“VOC is obviously the most important national standard for coatings. Hazardous substances that need to be controlled, what are the harms of having stricter requirements for VOC? This year, Xu Changping, chairman of Crocodile Paint Company, who proposed to modify the national paint standard, was very excited, "Isn't it just to increase the cost? Advocating the theory that VOC is harmless, from another side It also reflects at least two problems, the company's own limited technological development level and its irresponsible attitude towards consumers and the environment.
It is understood that the current development trend of international coatings and domestic coatings is towards the same direction. Develop in a healthy direction, gradually achieving low VOC and as few residual monomers as possible.
“The development of any industry cannot be at the expense of the environment and consumer health, and the coatings industry is no exception. ? Xu Changping, chairman of Crocodile Paint Company, believes that “at present, environmental protection regulations in various countries around the world are increasingly strengthened. A large number of environmental regulations have strict regulations on the emission of volatile organic compounds (voc), the use of harmful solvents, solid waste, and the content of heavy metals such as lead in pigments. Strict regulations have forced major paint companies to devote themselves to the development, production and application of green and environmentally friendly paints. Why does this "countercurrent" phenomenon still occur in my country's paint industry? This is very worthy of attention and thinking.
China Business Times, October 28, 2002
The Japanese military industrial company "Nippon Paint" is still poisoning hundreds of millions of Chinese people