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Classification of Geometric Figure Trademarks

According to rough statistics and classification, geometric trademark figures generally fall into the following categories:

(1) Simple shape, with a single geometric figure as the entire trademark. Such examples are rare. And most of them are deformations of basic graphics.

(2) Fractal, divide a basic geometric figure into several parts (an equilateral triangle is divided into three parts) (a pentagon is divided into a triangle), and a circle is divided into upper and lower parts).

(3) Similar (same) group shapes, composed of several similar or identical basic geometric figures, (composed of three isosceles trapezoids) (composed of three equilateral rhombuses), (consisting of five small perforated circles).

(4) Deformation, which is derived from a basic geometric figure. As shown in Figure 8 (obtained by changing the rhombus), (obtained by changing the parallelogram), (obtained by changing the rectangle).

(5) Group shape, composed of two or more different basic geometric figures. This situation is relatively common. (formed by superimposing a circle and a square), (formed by splicing an isosceles right triangle and a rectangle).

(6) Simulation, using geometric figures or their combinations to simulate objects and words to achieve expressive and expressive effects. There are many such examples. The superposition of two Vs) (imagining a "person", the small red circle representing a pill), (imagining the sun rising from the mountain), (imagining the letter "M").

(7) Mixed form, using a variety of techniques together. It can be considered as consisting of a cube and its shadow, and the effect is the same when viewed from four directions. The author has conducted such an experiment: among students of different ages (from junior high school students to college students), they were asked to name a few trademarks they saw on the street or on TV, and to draw one or two. . As a result, almost all trademarks mentioned are trademarks composed of regular geometric figures (hereinafter referred to as geometric trademarks) - such as "Peking University Founder", "Mitsubishi", "Xugong", etc.