1. Requirements for trademarks
As one of the indispensable assets of a company, brand trademarks represent the essence of the company’s brand culture.
Tmall does not have many requirements for brand trademarks, only two. First, Tmall only accepts merchants who hold a trademark registration certificate issued by the National Trademark Office or a trademark acceptance notice; second, purely graphic trademarks are not allowed to enter, because pure graphics include store names and related domain names. It cannot be named.
In addition, Tmall has special requirements for applications for store-type flagship stores, that is, the subject applying to open a Tmall store-type flagship store must be the trademark owner of the 35th type of service trademark or be related to the trademark. A company associated with the trademark owner.
As long as merchants meet the above conditions, they can apply to enter Tmall, but whether you hold an R bid or a TM bid is closely related to the amount of the deposit you pay.
If you apply for Tmall flagship store or specialty store: if you hold the R bid, the deposit is 50,000; if you hold the TM bid, the deposit is 100,000.
If you apply for a Tmall franchised store: if you hold the R mark, the deposit is 100,000; if you hold the TM mark, the deposit is 150,000.
2. Requirements for Enterprises
According to Tmall rules, the platform requires that merchants applying for settlement cannot be individual industrial and commercial households, which means that merchants, whether they are sole proprietorships or Both partnerships and companies can apply to enter Tmall, and merchants must hold a business license registered in mainland China. Some categories also require a tax registration certificate and a certain amount of registered capital. Different categories The projects have different requirements.
Of course, there are more than just these two requirements for settling in Tmall. The platform also requires companies’ strength, brand influence, and industry qualifications. The rules are not only cumbersome but also strict. Merchants who plan to apply for settlement must Be prepared and build corporate strength.