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How to name service accounts and subscription accounts? Here we only talk about our commonly used service accounts and subscription accounts.

So as a company, should we open a service account or a subscription account?

We must first analyze the main differences between service accounts and subscription accounts.

The messages pushed by the service account are not folded, but the messages pushed by the subscription account are folded.

The service account can push 4 more pictures and texts in one month, and the subscription account can push 1 picture and text message every day. Both individuals and enterprises can apply for a subscription account, but individuals cannot apply for a service account.

Under the guidance of the Internet Information Content Authority, in order to strengthen account management, the registration upper limit will be adjusted starting from November 16, 2018:

The adjustments are as follows

1. The same email address can only apply for 1 official account;

2. The same mobile phone number can be bound to 5 official accounts;

3. Individual registration with the same ID card The upper limit of the number of public accounts of a type is 1;

4. The upper limit of the number of public accounts registered by the same enterprise, individual industrial and commercial households, and other organizational information is 2;

5. The same government, media This type can register and authenticate 50 public accounts.

Warm reminder: Accounts registered by individuals and corporate entities before November 16, 2018 can be used normally and will not be affected by the registration adjustment on November 16, 2018. The standard configuration for many small and medium-sized enterprises is: 1 service account and 1 subscription account.

WeChat public account naming rules:

1. Personal subscription account: A personal account can actively change its name twice within a calendar year. Subscription accounts cannot be renamed;

2. Service account: modified through certification, a one-time certification fee of 300 yuan.

How to name the subscription account?

Title Keyword Principle WeChat has a search function that allows potential customers to find the WeChat public account they are interested in through keywords.

Therefore, if a company wants its public account to be found by customers among the vast number of WeChat public accounts, it must bring the target keywords of its products when choosing the WeChat public account name. Brand words Industry category words,

For example: If you make maternal and infant toys, you can choose keywords such as early education machine, story machine, maternal and infant, etc.

Those who make cocktails can call them "**" cocktails, XO soda wine, and XO pre-mixed drinks. A category product may have several different names.

Those who make solid wood furniture can be named: A solid wood furniture B European solid wood furniture C solid wood home furnishing hall;

Those who make nut snacks: brand nuts, fall in love with delicious snacks, brand snacks, Snacks on the tip of the tongue, classic snacks for foodies;

Those who do health care: health care, health care methods, learn health care in one minute, health care in China, including the keywords of the health care industry;

For education and training: regional extracurricular tutoring and training in brand primary and secondary school training centers.

Ranking rules when searching:

1. Whether it is certified or not, the weight of the certification number will be higher than that of not certified, and it will be displayed to search users first.

2. Keyword matching degree. Public accounts with high keyword matching degree will be displayed first, and those without search keywords will not be displayed.

3. Relevance of content and user activity. Daily pushed content contains keywords of the official account name, indicating that the positioning of your official account is consistent with the content.

Another very important point is the user activity of your account.

This is reflected by several indicators of the articles you push:

1. Number of clicks to read,

2. Likes,

3, message forwarding.

These three indicator systems will record statistics. The higher your interaction rate, the higher the quality of your content and the more popular it is with users, and it will naturally rank higher.

4. Article update frequency

The subscription account will post 2 articles per month, and others will post 1 article per day. If other conditions are equal, priority will be given to those with higher update push frequency. exhibit.

Through the above four points, optimizing keyword searches for public account users can bring us a group of new interested user groups.

How to name the service account?

There are three main directions: the first is the company name, you can add industry words: real kung fu, beauty theory, Xianjin beverage.

The second is the registered trademark name or trademark industry word, Afu essential oil, Bama tea, Power Train, Handu Clothing House Wireless, Uniqlo, Baicaowei, Spicy Prince Gluten, etc.

The third is the name of the program or the name of the website store, such as Three Squirrels Flagship Store, Chuangye Bang Magazine, Meili Shuo, Guoke.com, Dayue.com, No. 1 Store, Zhubajie.com, etc.

Of course, there are many company names and trademark names that are consistent. Naturally, the first and second types will overlap and can be classified as one naming method.

There are three basic principles in naming this way.

Second, adding industry words is easy to remember. A brand can add industry words to indicate a certain field of expertise and become more professional.

Third, use the company name, trademark name, website store name, choose the most famous one, the credibility will be better, and it will be easier to promote.

The above is my sharing!