The registration of a new trademark has always been a prerequisite for the development of an enterprise. If you use related words to promote the new trademark without registering it, it is very likely to cause infringement of the enterprise, and if this trademark is the first to be If people rush to register, it will become difficult to register in the future. Through trademark transfer, companies that rush to register will intentionally increase the price of the trademark, and the gain outweighs the loss.
That’s why companies register their trademarks before using them. Relevant information shows that recently, NetEase (Hangzhou) Network Co., Ltd. applied to register the "Fuxi Robot" trademark. The international classification is website services. The current trademark status is under application. Previously, the company had applied to register multiple "Fuxi Yuan Universe" trademarks. However, the current status of the trademark process is that rejection notices have been issued.
It is reported that NetEase’s “NetEase Fuxi” is the top domestic institution specializing in the research and application of AI in games and pan-entertainment. It fully releases the productivity of creators through the application of artificial intelligence technology in games, entertainment, cultural tourism and other industries. Moreover, NetEase Fuxi’s research directions include reinforcement learning, image actions, virtual humans, natural language, user portraits, big data and cloud computing platforms.
Among them, NetEase Fuxi also has many industry-leading technologies such as digital human, intelligent face pinching, AI creation, AI anti-cheating, AI battle matching, and AI competitive robots. While providing high-quality cutting-edge AI technology for many NetEase products, NetEase Fuxi is further opening up AI technology and products to more partners, allowing artificial intelligence technology to benefit more areas.
This project seems to coincide with the concept of the Yuanverse, so it is understandable why NetEase previously registered a Yuanverse-related trademark. Although this trademark was rejected, the new trademark registered this time is still being registered. , there is still a chance of successful approval. This is true for an enterprise's trademark registration. Using the previous registration is also a more comprehensive protection for itself.