Advantages of EU trademark application:
① The registration fee is lower: you can use the trademark in the 28 member countries of the whole EU only by applying for registration once
② The trademark protection is more comprehensive: centralized protection, wide protection scope and convenient handling of trademark disputes. A trademark registration can be protected by the 28 member States of the European Union;
③ revocation protection: the use of a trademark in any country in the European Union can resist the revocation application from the revocation of a trademark that has not been used for five years;
④ Paris Convention priority: if the same trademark is used for one or more designated commodity or service names, you can enjoy the priority when you apply for the * * * identical trademark six months after the application of the member countries of Paris Convention;
⑤ priority: when applying for an EU trademark, a registered trademark that has been published in an EU member state may request priority to apply for registration.
⑥ new trademarks: not only traditional trademarks such as words, logos and graphics can be registered, but also new trademarks such as sound, smell, product appearance and structure can be applied for registration;