The elements of logo design are:

1. Name

An excellent and perfect trademark must not only have a beautiful and distinctive pattern, but also have a distinctive A loud and catchy brand name. The brand name not only affects the future circulation and dissemination of goods in the market, but also determines the entire design process and effect of the trademark. If the trademark has a good name, it can give the graphic designer more advantages and flexibility, and the designer may be more creative. On the contrary, it will bring certain difficulties and limitations, and will also affect the expressiveness of the artistic image. Therefore, when determining the name of a trademark, the principles of "smooth, pleasant, easy to remember, and good-looking" should be followed. It must be original and contemporary, and full of novelty and beautiful associations. For example, the "Snowflake" brand refrigerator gives people the association of freezing, establishing a clear image for the company and the nature of its products.

2. Patterns

Country names, national flags, national emblems, military flags, medals, or those that are identical or similar to them, cannot be used as trademark patterns. Some special signs stipulated by international and domestic regulations, such as the red "cross", civil aviation signs, railway emblems, etc., cannot be used as trademark patterns. In addition, when choosing animal images as trademark patterns, you should pay attention to the likes and taboos of different ethnic groups and countries towards various animals.

3. Color

Color is one of the three basic elements of form (shape, color, and quality). The commonly used colors for logos are the three primary colors (red, yellow, and blue). These three colors have relatively high purity, are brighter, and are more eye-catching. Color is a basic topic that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.