1, a well-known brand, is the brand of the product. You don't have to express it if you know all the products. What is a brand is actually the meaning of a name. So to put it bluntly, a well-known brand refers to the name of the product.
2. Trademark logo is also a popular name. In fact, the meaning is also very direct, referring to the product label. The key of marking refers to the style that people can observe by applying visual effects. However, since the establishment of the Trademark Law, the word trademark identification is usually regarded as a general term for the exclusive right to use a trademark. This has caused confusion in its definition.
"Tencent" is an application product of meat fish; The name of the jar. Therefore, when the patentee sells in the market, he can claim that the canned goods he sells are Tencent. Is there a trademark on this map? Naturally, the logo of this trademark is China Chinese characters, featuring China Songti fonts. And this Song-style China Chinese character is the symbol of this famous brand.
The trademark logo is "Si Long" brand charcoal barbecue. Among them, "Si Long" is the name of charcoal barbecue and a well-known brand. So, what is a trademark? The logo of this trademark is a combination of China's Chinese characters and graphics. In fact, it is a China Chinese character and a variant of seal script. Graphic style, a geometric figure includes multiple pattern designs, among which there is an abstract concept of dragon modeling design.
Now do you understand why people have to use common names?
If the logo of a product (that is, the trademark logo) does not have the name of the product, how can we describe the trademark logo we see in order to spread and gossip about others? -"Erwa's mother, I just saw a geometric figure in the mall, which contains multiple designs. There is an abstract charcoal barbecue, but there is a packaged charcoal barbecue? "
Generally speaking, the contemporary word "trademark logo" has three meanings. First, it refers to the name of the product, that is, the well-known trademark; The second is the label of the product, that is, the trademark identification; ; Third, it refers to the trademark identification applied to products and the provisions of laws and regulations on their exclusive right to use trademarks.
From another point of view, the solution of the agency bookkeeping company can be regarded as an emergency right. The reason is:
1, for the sales market in China, the name of the product can be understood by customers, and the label of the product is not easily recognized. Therefore, it is in the interests of customers to apply for registration of product names as trademark logos with exclusive rights first and fastest (they will generally be called "the first person to apply for registration as trademark logos"). Otherwise, when your Logo is designed, you can apply for registration and find that your name has been submitted by others. At this time, the value of this Logo is basically gone.
2, the product label must also apply for registration as a trademark logo to have the exclusive right to use a trademark. If they are not universal, the original word is "... you must also apply for registration as a trademark logo with the exclusive right to use a trademark before you have the exclusive right to use a trademark". Therefore, people gradually use "Logo" to replace the original meaning of the word trademark logo, and most of the "trademark logo" that responds to the word trademark exclusive right roof means this.
In other words, Bian Xiao's Logo is well done, and you must apply for registration of Logo once before Logo can be patented. It is natural to pay another fee for applying for registration.
Because the trademark law requires that the symbol "R" of patent right can be placed on the upper right of trademark logo (including name and logo) or on the lower right of trademark logo. You can't even type "r"
In this way, matching the logo that is not registered as a patent with the product name that has applied for registration as a patent does not violate the trademark law, nor does it infringe the interests of customers. Trademark law does not require all graphic designs not to be placed around trademark registration, and the law can work without prohibition. This is just cheating competitors and helping Bian Xiao save a registration application.
Tip: naturally, you can't fool your competitors for a long time. Just look it up. However, it is not easy to check the trademark logo, and it is very easy to make mistakes, especially complex graphics.