The specific reasons are as follows:

1, Shangpin Street did not mention what dairy products were used, and there was no guarantee.

2.Magnum is accused of using different materials at home and abroad. The domestic version of ice cream is a large proportion of vegetable oil and a small amount of milk powder, which can only be called "vegetable fat ice cream", while the magnum produced in Europe is made of milk.

In 1990s, Magnum entered the China market as a brand of high-end ice cream. At that time, the domestic market was still full of an "old popsicle" with a few cents. Magnum refreshed consumers' awareness of ice cream in China with chocolate crispy skin and ice cream for several dollars. However, his double-standard behavior and environmental protection concept have not been implemented, making it gradually unpopular with the public.