Is Panda Live going bankrupt? Where should trademarks go?

Friends who watch the live broadcast should know "Panda Live", right? Even if they don’t usually watch live broadcasts, most people have heard that this live broadcast was founded by the “national husband” Wang Sicong. It can be said that it is an entertainment live broadcast platform born with a silver spoon in its mouth. In addition, many celebrities have promoted it. , this live broadcast company can be said to have a halo.

But after three years in business, its life was coming to an end. According to insiders, Panda Live will file for bankruptcy this month. Employees in the company will receive half a month's salary as compensation. On the 18th, the server will be officially shut down.

As such a well-known entertainment live broadcast platform trademark, it would be a pity if it was revoked due to bankruptcy. It still has value!

As an intangible asset of the company, trademarks can be transferred to obtain tangible funds to help the company complete debt settlement. Will a bankrupt company affect the trademark? The results are closely related to the cause and nature of the company's bankruptcy.

If the company goes bankrupt because of illegality, then the social influence will be bad. Even if it is a well-known trademark, no businessman will want to buy it, because a notorious trademark will be beaten by everyone. Yes, this is not good for one's own development, and "taking advantage of the popularity" will only make things worse.

If it is just due to improper management and lack of funds, and the company itself is innocent, then there is still room for the trademark to be sold at a good price, because as a used trademark, it is the most valuable thing It’s its popularity and reputation.

So the company must protect the trademark carefully, and painstaking efforts can increase the value of the trademark. It must operate with integrity and respect the law. Only in this way can it still have a glimmer of hope when it is in trouble.