Since January 2012, Xiangyang City has successfully registered its first geographical indication trademark "Xiangyang High Fragrance Tea". "Xiangyang High Fragrance Tea" became the first local company to take advantage of "crabs". Geographical indication trademarks in Xiangyang City have sprung up like mushrooms after a rain. The city also allocates special incentive funds every year to reward geographical indication trademark registrations and support enterprises. develop. Xiangyang City has a vast territory and rich resources. It is known as the "No. 1 City in China" and is rich in specialties, including Xiangyang kohlrabi, butter noodles, King Kong crisps and other specialty snacks. At present, 43 geographical indication trademarks have been successfully registered, covering tea, ears, mushrooms, Traditional advantageous industries such as kohlrabi, among which brands such as Xiangyang high-flavor tea, Xiang Ophiopogon japonicus, Xiangyang yam, Baokang green tea, and Xiangyang kohlrabi highlight the resource characteristics of northwest Hubei.

The picture above is "Xiangyang High Fragrance Tea", which is very characteristic of northwest Hubei and is one of the "business cards" of Xiangyang City.

Xiangyang City is rich in products. The city has so far registered 43 geographical indication trademarks, accounting for about 13% of the total number of geographical indication trademarks in the province; after Huai'an in Jiangsu, Jining in Shandong, Zhangzhou in Fujian and other places, it ranks first in the country. No. 8 among prefecture-level cities! Among them, according to effective data, the price of products using geographical indication trademarks in the city has increased by about 30% on average. The single production scale of "Xiangyang High Fragrance Tea" alone has grown to more than 339,000 acres, with an annual output of 10,315 tons of tea and a direct output value of nearly 700 million yuan.

So now you know why geographical indication trademarks are so valued. When a local geographical trademark is successfully registered, it is equivalent to affixing a label to the city. With a "business card", the local Brands and even local popularity, when the popularity is established, both the enterprise and the local economy will be greatly improved. If you don’t believe me, you can observe the products with geographical indication trademarks in the market. Sometimes you may not know the area, but as long as you name the local specialties, you may have an impression~ For example, the famous "West Lake Longjing", "Guilin" Rice noodles” and so on.