For more than 100 years, Pepsi has grown with the United States and the world in a noisy, chaotic and competitive atmosphere with the pace of the times. Pepsi-Cola, like a newborn baby, has experienced countless struggles with fate, illness, hardships and disasters, and even fell to the brink of death, holding its head high into the most beautiful youth of life and ushered in a vibrant spring. In the vast global beverage market, Pepsi came from behind and finally kept pace with Coca-Cola, which came out before it 12.
In the global coke market, Coca-Cola has the upper hand, but in Quebec, Canada, Pepsi's sales volume is higher than Coca-Cola, which is one of the few regions that can surpass Coca-Cola. There, many French speakers are used to drinking Pepsi, and Pepsi's position in the local market can be controlled by French stars as spokespersons. In the mid-20th century, the name Pepsi was used by the local British to belittle the French. PepsiCo is one of the largest food and beverage companies in the world. Founded in 1898, its main business includes Pepsi-Cola drinks, Frito-Lay snacks, Gatorade sports drinks, Tropicana juice and Quaker cereals.
Market innovation
As a cultural brand of young people, Pepsi brand creates an emotional tipping point from understanding the target group by the trend of the group, to the individual's emotional demands, and then to the social and cultural environment in which each generation of young people live. At the same time, PepsiCo continues to explore the latest and cutting-edge marketing thinking and technology to empower the brand, and further enhance the target consumers' cognition and goodwill towards the brand.