1. The franchise brand needs a trademark, and the franchisee (franchisee) conducts business under a unified business model according to the contract, and pays franchise fees to the franchisor. No unit or individual other than an enterprise may engage in franchise activities as a franchisor. II. Legal Basis: Article 3 of the Regulations on the Administration of Commercial Franchise (hereinafter referred to as franchising) refers to an enterprise (hereinafter referred to as franchisor) that owns business resources such as registered trademarks, corporate logos, patents and proprietary technologies, and licenses its business resources to other operators (hereinafter referred to as franchisees) in the form of contracts. The franchisees operate under a unified business model according to the contract and pay franchisees.