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The meaning and design concept of sports brand logos

The famous "hook" shape of the NIKE trademark expresses a stronger sense of speed and excitement.

The meaning of the Li-Ning brand trademark is that the overall design is composed of the deformation of the first capital letters L and N of the Chinese pinyin LI and NING. The main color is red, shape, vivid, delicate, beautiful, dynamic and modern. It fully embodies the vitality and enterprising spirit contained in sports brands. The symbolic meaning of the Li-Ning trademark is a flying red flag. Li-Ning's logo is a horizontal exaggeration of the pinyin letter L. It has no special meaning. It adopts the expression technique of advertising trademark design.

Many people think that The three leaf-like designs on the adidas trademark represent a blooming flower. In fact, it originally represented a world map and also symbolized the three straps sewn on the sneakers by Adidas founder Eddie Tessel. . After undergoing some changes in 1949, the three-band-shaped logo has been covered by three leaves marking the world map since the 1970s. With the changes of the times, three ribbons, three leaves, and three-petal flowers appeared one after another, always surrounding the word "three". Because it represents the spirit of adidas "equality, classic beauty and the highest".

Provided by Shanghai Daohe Design.