[Edit this paragraph] Company Profile
Hisense owns Hisense Electric (600060) and Kelon Electric (000921), two companies listed in Shanghai, Shenzhen and Hong Kong respectively. It is the only domestic enterprise group that simultaneously holds three well-known Chinese trademarks: Hisense, Kelon and Ronshen. Hisense TVs, Hisense air conditioners, Hisense refrigerators, Hisense mobile phones, Kelon air conditioners, and Rongsheng refrigerators were all selected as Chinese famous brands. Hisense TVs, Hisense air conditioners, and Hisense refrigerators were all rated as national inspection-free products. Hisense TVs were among the first batch to obtain national export inspection-free qualifications. Hisense is one of the first batch of innovative enterprises in the country, a pilot unit of the National Innovation System Enterprise R&D Center, and one of the top ten state-owned enterprises in the country jointly recommended by the Propaganda Department of the CPC Central Committee, the State-owned Assets Supervision and Administration Commission of the State Council, and the Propaganda Department of the CPC Central Committee. It has a national-level enterprise technology center, a national-level Postdoctoral research workstation, National 863 Achievements Industrialization Base, National Torch Program Software Industry Base, and National Key Laboratory of Digital Multimedia Technology. Hisense has established R&D institutions in Qingdao, Shenzhen, Shunde, North America, and Europe, and has initially established a global R&D system. The scientific and efficient technological innovation system keeps Hisense's technological innovation work at the forefront of domestic peers. Currently, Hisense has production bases in South Africa, Egypt, Algeria and other places, as well as 15 overseas branches around the world, and its products are exported to more than 130 countries and regions.
[Edit this paragraph] Hisense’s philosophy
Development vision: Build a century-old Hisense and create an international famous brand. Development strategy: Technology is the basis for stable operation. Corporate philosophy: Talent is the foundation. Technology is the foundation. Innovation. It is the soul of the enterprise spirit: respect for people, dedication, innovation, and efficiency. Corporate responsibility: responsible for shareholders, customers, employees, creditors, and society. Corporate character: Honesty, integrity, simplicity, and unpretentiousness. Corporate style: Strict requirements and vigorous implementation of quality concepts. : Quality cannot make an enterprise prosperous and prosperous, but it is enough to make both enterprises suffer losses. Service Commitment: Once you choose, you will have peace of mind every day
[Edit this paragraph] Development Strategy
Technology-based enterprise and stable operation are the development strategies to implement the "Century Hisense" dream. Technology establishes the enterprise Technology determines the attributes of the product and thus determines the degree of satisfaction of consumer needs. Hisense adheres to the development strategy of technology-based enterprises and regards technological innovation as the foundation of enterprise development. It is based on independent research and development and technology incubation industries, and continues to extend and expand into high-end industries and high-end industries. Hisense believes that the ultimate masters of the market economy are technology and consumers. As one of the first batch of national innovative enterprises, Hisense has a national enterprise technology center, a national key laboratory of digital multimedia technology, and a postdoctoral research workstation. It is a national 863 achievement industrialization base and a national Torch Program software industry base. It is among the first batch of national quality award winners. unit. Hisense has established R&D institutions in Qingdao, Shunde, Beijing, Shenzhen, North America, Europe and other places. The Hisense R&D center headquarters is located in Qingdao, with a construction area of ??more than 80,000 square meters and a gathering of more than 2,000 full-time technical developers from around the world, including There are more than 50 senior experts and doctors.
[Edit this paragraph] Steady operation
Hisense's sound operation means taking precautions in the operation process and using scientific decisions of "rationality, efficiency, and safety" to ensure today's work To create better conditions for tomorrow's development, we do not pursue short-term glory, but always combine the pursuit of current interests with long-term development to ensure sustained and healthy development. Steady operation is the development strategy of an enterprise and also a kind of corporate culture.
[Edit this paragraph] Historical inheritance
September 1969-1979 In September 1969, Hisense's predecessor "Qingdao Radio Factory No. 2" was established with more than 10 employees and produced semiconductors. Radio In April 1970, the superheterodyne "Red Lantern Brand" 501 transistor desktop radio was successfully developed. In August 1970, the first tube-type 14-inch TV set in Shandong Province was developed, filling a gap in Shandong Province. 1976 In September, a 9-inch all-plastic casing transistor black and white TV was launched, filling the domestic gap. In November 1976, a 12-inch wood-plastic structure transistor TV was successfully trial-produced. In September 1978, the first CJD18 color TV was produced. In February 1979 In March, Qingdao TV General Factory was established and was designated as a designated TV production factory by the state
[Edit this paragraph] 1980-1989
In 1980, 56CD1 type 22-inch Since the production of Huiju color TV in 1982, the relocation from No. 22 Guangxi Road to No. 11 Jiangxi Road has been completed. On December 26, 1984, the first 14-inch color TV produced by introducing Japanese Panasonic technology and equipment came off the assembly line in April 1985. , the company achieved its first take-off.
The main technical and economic indicators ranked first in the province's electronics industry and the national television industry from 1990 to 1999. In 1992, Zhou Houjian, who was only 35 years old, took charge of Shuaiyin and became the factory director. Hisense entered a period of rapid development and growth. In March 1993, it invested 20 million yuan to produce commercial cash registers and become China's largest manufacturer. In 1994, Hisense Group Corporation was established. In July 1995, the research institute was upgraded to a technology research center and became a national technology research center. In July 1996, faced with The first domestic price war was raging. Hisense solemnly announced in the Great Hall of the People that Hisense would respond to market competition with the development strategy of "high technology, high quality, high-level service, and create an international famous brand." In April 1997, Hisense Electric's stock was listed, giving Hisense brought new development opportunities. In 1997, Hisense inverter air conditioners were launched on the market and were awarded the industry's only "zero complaint" air conditioner brand by the China Consumers Association. In 1998, Hisense ranked seventh among the top 100 electronic companies in China. In February 1999, "Hisense" was awarded China's Well-known Trademark. On June 22, 1999, the Hisense Group User Service Center was officially put into use. In July 1999, the China Enterprise Management Association awarded Hisense the "Outstanding Contribution Award to Chinese Enterprise Management"
[edit This paragraph] 2000-2001
On April 18, 2000, Hisense's new VI was launched. "Internationalization, sense of technology, and affinity" Hisense gave itself new connotations. August 21, 2000 , Hisense took the opportunity of the "8341 Firewall Sincerely Invites Global Hacker Experts to Test" event in Beijing to announce the establishment of Hisense Digital Technology Company. In September 2000, Hisense and Hitachi signed a CDMA project cooperation agreement to jointly enter the third generation of digital mobile phones. In the field of communications, in April 2001, Hisense TVs, air conditioners, and computers became inspection-free products and were awarded inspection-free certificates. In June 2001, Hisense successfully launched digital refrigerators with its advanced scientific research technology in the digital field. In September 2001, Hisense TV won the "National Quality Award", Hisense TV, Hisense air conditioners, and Hisense computers became the first Chinese Famous Brands. In 2001, Hisense Tower and Hisense Information Industrial Park were completed. Hisense's business environment has undergone qualitative changes, and Hisense has achieved unprecedented development
[ Edit this paragraph] 2002
On January 10, 2002, Hisense, Stone, Sunshine and Sina announced the formation of the ITV interactive television strategic alliance. In February 2002, Hisense Group introduced and implemented TPI/TPM, comprehensively Launched business innovation activities April 25, 2002, the 1.8 millionth Hisense inverter air conditioner rolled off the production line, marking the fifth anniversary of Hisense's "inverter" May 2002, controlled Beijing "Snowflake", and Hisense established a complete refrigerator production base May 2002 , Hisense TVs, air conditioners, mobile phones, and refrigerators were the first batch to pass the "CCC" authoritative certification. On July 30, 2002, Hisense Sumitomo established a joint venture to expand overseas market channels. On August 15, 2002, the "three parks and one building" large-scale industrial pattern Fully formed on November 18, 2002, Hisense and Hitachi joined hands to enter commercial air conditioners. On November 27, 2002, SV was the first to divest after-sales services in the home appliance industry and became China's first professional brand service provider. On December 18, 2002, Hisense Launched a new logo for inverter air conditioners - "Inverter Code"
[Edit this paragraph] 2003
On January 18, 2003, Hisense Hitachi commercial air conditioner production base in Hisense Information Industrial Park Laying the foundation stone. In 2003, at the sixth session of the Ninth People's Congress of Shandong Province held this year, Zhou Houjian, Chairman of Hisense Group Co., Ltd., was elected as a representative of the Tenth National People's Congress with a high vote. On April 23, 2003, Xu Jun, the fourth-generation "scheming" girl selected by the national network, appeared at Hisense Plaza together with the new Hisense refrigerator product "Blue Noble" that she endorsed. On June 23, 2003, Comrade Jia Qinglin, member of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China and Chairman of the National Committee of the Chinese People's Political Consultative Conference, accompanied by relevant central, provincial and municipal leaders, visited Hisense Group to inspect its work. In July 2003, "Hisense History" and "Hisense Experience" were published. On August 21, 2003, Hisense Computer Company and Intel (China) Co., Ltd. jointly held a grand "Opening the Door to the Digital Home" strategic cooperation and product launch conference at the Great Wall Hotel in Beijing.
In September 2003, our Hisense has the same future - Hisense jointly organized a global customer conference with hundreds of international dealers.
[Edit this paragraph] 2004
In February 2004, Hisense 3G terminal was submitted to the national test. In March 2004, President Yu Shumin won the first national "Top Ten" 38 Red flag bearer In 2004, Jay Chou advocated the promotion of frequency conversion technology to alleviate power shortages. On April 12, 2004, 3C integration led the future, and the group’s “Dragon and Tiger Plan” came to light. On April 20, 2004, Hisense’s international “roadmap” emerged. 2004 On June 20, 2002, Premier Wen came to my home. On August 15, 2002, the "three parks and one building" large-scale industrial pattern was fully formed. In June 2004, the group held a global seminar on flat-panel TVs and announced a new flat-panel TV brand strategy. June 2004 On August 28, Guiyang Industrial Park was officially opened. On August 21, 2004, Shandong Hisense Research Institute was established. On December 16, 2004, Hisense has gone through 35 years of glorious history with both technology and speed - the group held a 35th anniversary celebration
[Edit this paragraph] 2005
On March 6, 2005, Hisense Group and Germany's Bosch-Siemens Home Appliances Group (Bosch Home Appliances) formally signed an agreement and issued a joint statement in Beijing. The six-year trademark dispute finally came to a successful end: HiSense returned to Hisense. In March 2005, Xu Gehui, the famous host of Phoenix TV, became the spokesperson of Hisense. On March 30, 2005, Hisense became the 15th company in China to have dual licenses. Mobile phone manufacturer On April 6, 2005, Hisense (Nanjing) Electric Co., Ltd. Refrigerator Industrial Park held a grand groundbreaking ceremony in Nanjing Xingang Economic and Technological Development Zone, and the new factory officially broke ground. On April 30, 2005, Hisense Group was elected to the first CCTV My favorite Chinese brand In May 2005, at the 60th anniversary celebration of Russia’s victory in the Patriotic War, Hisense’s product, the 4277 LCD TV, was presented as a national gift to Russian veterans. On May 8, 2005, Hisense was in Zhejiang The inverter air conditioner production base established in Huzhou has begun formal mass production. According to reports, the base, whose full name is Hisense (Zhejiang) Air Conditioning Co., Ltd., has an annual production capacity of 1 million units in the first phase and an annual production capacity of 2 million units in the second phase. On June 26, 2005, Hisense Group officially released the name "hiview" in Beijing. "Xinxin", the first core of national color TVs, was a major achievement. Vice Minister of the Ministry of Information Industry Lou Qinjian and others attended the high-profile event and fully affirmed Hisense's achievement; on July 2, when a color TV equipped with "Xinxin" was displayed in Qingdao When Hisense emerged from the shell, China's color TV industry opened a new chapter. Higher honors come from the attention and support of party and state leaders. On August 4, 2005, Hisense Xinjiang Factory, the 13th global production base of Hisense, officially started production in Kashgar, Xinjiang. At the end of October 2005, Chairman Zhou Houjian won the The first title of "China's Outstanding Quality Person" In November 2005, Hisense won the bid for Beijing's signal control system. In 2005, Chairman Zhou Houjian was elected as the 2005 CCTV China Economic Person of the Year. On December 9, 2005, Hisense joined hands with CCTV HD channel, marking China's high-definition TV programs will quickly enter thousands of households
[Edit this paragraph] 2006
In January 2006, Hisense won the "2005-2006 Key Cultivation and Development" award from the Ministry of Commerce "China's famous export brand" On January 23, 2006, Hisense Network Technology signed a contract with Shiseido. On February 16, 2006, Chairman Zhou Houjian, as the only enterprise representative in the first report of the independent innovation report group, attended thousands of people from the central government in the Great Hall of the People. Government agencies and people from all walks of life in the capital gave a speech with the theme "Technology is the bottom of the barrel, innovation is life". On May 23, 2006, Hisense made a surprising statement at the 9th Science and Technology Expo held in Beijing, calling "television" will become a thing of the past. At this Science and Technology Expo, the flat-panel TVs exhibited by Hisense have surpassed the traditional concept of TV. On June 27, 2006, Hisense Group won the title of "2006 Best Employer for Chinese College Students". From July 7 to 10, 2006, China International Consumer The Electronics Expo has once again become a feast for domestic and foreign electronics manufacturers.
The Hisense booth with the theme of "My Multimedia Life" first displayed and launched new multimedia products that represented the development direction of CE, bringing visitors into a colorful multimedia world. In 2006, Hisense Network Technology successfully won the bid for Beijing's rapid transit construction Project In August 2006, a research report by the Boston Consulting Group selected 100 companies from the Rapidly Developing Economy (RDE). Hisense was honored as a global challenger company and the company most likely to become a top company in the world in 2006. On August 19, 2006, Hisense Electric Co., Ltd. won the certificate and trophy of "Top Ten Brands in China's Securities Market in 2006" jointly issued by the Securities Association of China and Securities Daily. In September 2006, the National Bureau of Statistics held a ceremony at the Great Hall of the People At the "Sixth China Large Enterprise Groups and the First Top 500 Most Competitive Enterprise Groups Press Conference" held, Hisense Group was ranked first among the first Top 500 Most Competitive Enterprise Groups in China. On September 1, 2006, Hisense established a multi-brand strategy. ——Kelong's new logo was officially released. On September 14, 2006, Hisense flat-panel TV won the "China Consumer Electronics Champion Product" award issued by the US "TWICE". On September 24, 2006, the "Hisense Technology Incubation Model" was awarded the first "China Academy of Management Award" On October 10, 2006, Hisense held the third global customer conference and announced a comprehensive update to the international market. On October 18, 2006, the world's first ultra-thin dual-network dual-standby mobile phone D806 was developed in Hisense Success In November 2006, Hisense was the title sponsor of the eighth IF (Inside Film) Awards, Australia’s highest national film award. On December 10, 2006, Chairman Zhou Houjian won the award of the most influential corporate leader. On December 10, 2006, Hisense TLM4028 The Dianjing series of flat-panel TVs successfully won the "Best Functional Design Award". On December 13, 2006, the share transfer registration procedures for the transfer of 26.43% of the legal person shares of Kelon held by Guangdong Greencool to Hisense air conditioners were completed on December 30, 2008 In the "2008 World Brand Value Laboratory Annual Award" selection event organized by the world's authoritative brand value research institution - World Brand Value Laboratory, Hisense was awarded the title of "China's Most Competitive" by virtue of its good brand impression and brand vitality. Brand List" award and won widespread praise from consumers.
[Edit this paragraph] Song of Hisense
Lyrics by Wang Yu Lian Xin National Song The sea is blue, the sky is blue, and Hisense Group stands on the shore of the Yellow Sea. The sea is blue, the sky is blue, and Hisense Group stands on the shore of the Yellow Sea. Ideals inject you with inexhaustible motivation, pursuits blow your sails high, hard work is your inherent character, and dedication is your vow not to regret it. Hard work is your inherent character, and dedication is your vow not to regret it. Thousands of sails are racing, you are the arrow that leaves the string. The tide rises and falls, you always move forward. You always move forward. Ah Hisense, Hisense, you are a tireless ship. When seagulls fly, the waves roll in; when seagulls fly, the waves roll in; I will never miss the calm harbor, the peaceful harbor. The sea is blue, the sky is blue, and Hisense Group stands on the shore of the Yellow Sea. The sea is blue, the sky is blue, and Hisense Group stands on the shore of the Yellow Sea. The rough waves cannot deflect the steering wheel you hold tightly, and the fog cannot cover your correct course. Unity is your guarantee for victory, and pioneering is your strong belief. Unity is your guarantee for victory, and pioneering is your strong belief. The vast blue waves are your place of competition. The stormy sea is the cradle of your growth. The cradle of growth. Ah Hisense, Hisense, you are a majestic battleship. Walk in the wind, wear in the waves; walk in the wind, wear in the waves; Sail towards a glorious tomorrow. Brilliant tomorrow.
[Edit this paragraph] Internationalization goals
Hisense’s continuous accumulation and innovative development in technology and market have made the internationalization process continue to accelerate, and the relationship with international partners has become increasingly close.
In terms of developing overseas markets, Hisense is constantly advancing the construction of its own brand, and its global network layout is increasingly improving. It has production and manufacturing bases in South Africa, Algeria and Egypt, R&D centers in the United States and Europe, and R&D centers in Hong Kong, the United States, It has subsidiaries in Australia, Europe, and South Africa, and overseas offices in Russia, India, the United Kingdom, Saudi Arabia, Egypt, North Africa, and Kyrgyzstan. Hisense's TVs, air conditioners, refrigerators, mobile phones, optical transceiver integrated modules and other products are integrating into the world in public life in more than 130 countries and regions. In order to build overseas brands, Hisense's "Hisense" trademark had been registered in 40 countries and regions before 1999. As of 2009, more than 150 countries and regions had applied for registered trademark protection. Since 2005, it has participated in international brand development activities such as CES, IFA and other large-scale international exhibitions, and sponsored the main venue of the Australian Open, the four major tennis tournaments in the world. The status and influence of the Hisense brand continues to expand, and the sales of its own brand products continue to increase.
[Edit this paragraph] Technological innovation
Innovative technology: Science and technology are the primary productive forces. Hisense's survival and development benefit from its persistent pursuit of science. "Talent is the foundation, technology is the root, and innovation is the soul" is Hisense's technology outlook. Incubating industries with technology is the characteristic of Hisense's innovative technology. Hisense has a national-level enterprise technology center, and its annual technology investment accounts for 4% of sales revenue. Technology has continuously incubated new products, new industries, and new economic growth points for Hisense, driving Hisense to always stand at the forefront of domestic electronic information technology. the forefront. Science and technology purpose: learn from others' strengths and bravely create new heights? Actively track, introduce and absorb the world's advanced technologies, take the market as a foothold, and constantly develop excellent products that meet market needs and have independent intellectual property rights. Win with "new", win with "high", and strive to make our due contribution to the development of China's electronic information technology.
[Edit this paragraph] Hisense R&D Center Headquarters
Located in the beautiful coastal city of Qingdao, it covers an area of ??63 acres and has a construction area of ??more than 60,000 square meters. It is a joint venture between five ministries and commissions Recognized as a national enterprise technology center, national 863 industrialization base, and national Torch Plan software industry base. As an R&D entity for industry-university-research cooperation and joint efforts, it is also a carrier of comprehensive cooperation between large enterprises and key universities - "Shandong University Hisense Research Institute". In 2004, Hisense became one of the first pilot construction units of national innovation system enterprise R&D centers in China. Hisense R&D Center has now established a relatively complete R&D platform system in China. Including the Applied Basic Research Center (National Key Laboratory of Digital Multimedia Technology), Product Development Center, Public R&D Support Platform (Testing Center, Pilot Test Center, Data Information Center, Technical Training and Academic Exchange Center), Postdoctoral Research Workstation, etc. . Hisense R&D Center has research institutions for digital display technology, intelligent multimedia technology, digital TV technology, optical projection technology, smart home appliance technology, mobile communication technology, intelligent transportation technology, network security technology, computer technology, and optoelectronic communication technology. The R&D center is Hisense's 3C industrial technology research and development center, responsible for the research and development of Hisense's core and front-end technologies, the development of new products and industrial upgrading, and the adjustment of product structure. Hisense R&D Center has more than 2,000 full-time technical developers, more than half of whom have senior intermediate professional titles, nearly 50 senior experts and doctors, more than 300 masters, and more than 90% of scientific research and development personnel are young people under the age of 40. people. Hisense Group has always attached great importance to R&D investment, and its annual investment in research and development funds accounts for more than 5% of product sales revenue. It took the lead in establishing the first paperless development system based on the corporate intranet (INTRANET) in China, with more than 2,000 networked computers and more than 50 CAD workstations. It has successively established a home appliance comprehensive laboratory, an air conditioning comprehensive laboratory, a communication technology laboratory, a digital display technology laboratory, a computer laboratory, a network technology laboratory, an intelligent research laboratory, a process design laboratory, an industrial design laboratory, and a performance evaluation laboratory. room and circuit CAD computer room, etc., all meet the test environment requirements required by national and international advanced standards. The laboratory is equipped with more than hundreds of sets of various advanced instruments, many of which are at the leading international level, meeting the needs for development, experimentation, and testing of various products such as televisions, air conditioners, computers, communications, refrigerators, and networks.
Through information sharing and comprehensive utilization of resources, the R&D center provides R&D personnel with an internationally advanced development and experimental environment, laying a solid material foundation for Hisense's technological innovation and keeping Hisense Group's technical level at the same level domestically. At the forefront of the industry, it undertakes dozens of national-level projects every year. So far, more than 2,000 patents have been applied for. In 2006, the entire group completed 537 research and development projects on new technologies and new products, more than two-thirds of which reached the international leading level or the international advanced level. The basis of technological innovation is the gathering and training of talents. For many years, Hisense has adhered to the business purpose of "people-oriented". We have established a human resources development mechanism of "seeking, employing, educating, promoting, and retaining people", improved the culture of "retaining people with benefits, retaining people with career, and retaining people with atmosphere", and formed a good human resources development and management system. . Hisense College, located in the R&D center, creates good conditions for the knowledge update and development of R&D personnel. The annual training expenditure is nearly 10 million yuan. Hisense aims to create a world-class R&D center. In recent years, through continuous improvement of research, development and innovation system construction, we are moving towards such a goal. Hisense Shunde R&D Center was recognized as a national-level enterprise technology center in 2001, and a postdoctoral research station was established in 2002. At the same time, Hisense Shunde R&D Center is also a national industrial technology innovation base and an 863 plan industrialization base. Between 2002 and 2006, Kelon Technology Center, the predecessor of Hisense Shunde R&D Center, won 70 scientific and technological progress awards of various types, 25 at the provincial and ministerial levels; and undertook 86 scientific and technological planning projects of various types, including national science and technology planning projects. 16 projects, 39 projects at provincial and ministerial levels. It has won 71 key new product titles at all levels, including 5 at the national level and 38 at the provincial and ministerial levels. By the end of 2006, the cumulative number of patent applications reached 1,536.
[Edit this paragraph] Hisense Shunde R&D Center
Hisense Shunde R&D Center is the creator of China’s refrigerator core technology. In 1996 and 2000, Rongsheng Refrigerator won the second prize of the National Science and Technology Progress Award twice for its "fluorine-free energy-saving refrigerator technology" and "hydrocarbon substitution CFCs manufacturing system transformation"; in 2005, Hisense successfully broke through the core technology of vector frequency conversion technology , launched the first domestic vector frequency conversion refrigerator, which uses 180-degree sine wave control to maximize energy saving and noise reduction, reaching the international leading level. At present, Hisense Kelon's new generation of energy-saving and environmentally friendly foaming agent technology, discrete multi-cycle technology, self-sensing energy-saving refrigerator technology and many other core technologies are leading the world. Hisense Shunde R&D Center is committed to the research and development of efficient, comfortable and energy-saving air conditioning technology. The energy efficiency ratio of Kelon air conditioners broke domestic records three times and world records twice; Hisense air conditioners are world-leading in frequency conversion technology and have unique core technical advantages. They have won my country's energy-saving contribution awards many times.
[Edit this paragraph] Hisense Shenzhen R&D Center
Hisense Shenzhen R&D Center is located in Langfeng Building in the Central District of Nanshan District Science and Technology Park, Shenzhen. It is surrounded by Skyworth, TCL, R&D institutions such as Changhong and Konka are close to each other. Most R&D institutions and offices of multinational companies are also located in the same area. Channels for technical cooperation and information exchange are very smooth. The total investment in the center is approximately RMB 10 million, with an initial investment of RMB 5 million. In the later period, capital will be continuously increased based on Hisense Group’s strategic planning, new product lines and market demand. The center currently has more than 30 R&D personnel, all of whom are top-notch technical talents in the industry. They are equipped with first-class instrumentation and equipment, and rely on the R&D platform of the R&D headquarters to communicate on technology and information. R&D personnel move regularly as needed to ensure that the center's personnel quality, R&D capabilities and level remain at the forefront of the industry. At the same time, Hisense Shenzhen R&D Center has cooperated with internationally renowned companies such as MSTAR and MTK to establish joint laboratories to synchronize the products developed with chip development, thereby ensuring that the products developed can maintain synchronized competitiveness with major international companies. The main tasks of Hisense Shenzhen R&D Center include digital TV and network product development, cutting-edge technology information collection, tracking and reserve of new digital video products, technical support and product research and development for Guangdong Hisense Multimedia Company, etc. It is also responsible for absorbing outstanding talents in the industry task. The center will gradually expand the scale of developers and product types in the future, so that the growth rate of R&D scale will always remain at around 30% per year.
[Edit this paragraph] Hisense U.S. R&D Center
Hisense U.S. R&D Center is part of Hisense’s global research and development network and is dedicated to research in two aspects in the field of consumer electronics. The first is the research and pre-research of new products; the second is the quality improvement and cost control of existing products. In terms of new technology research, the U.S. R&D center has established a professional team to study Internet TV, home wireless interconnection, multimedia entertainment centers, new display devices, etc.; in terms of quality improvement and cost control, the U.S. R&D center is committed to researching high-contrast and high-definition image quality. Improve technology, research and use of new materials, leading appearance design, complete machine platform standardization and new product design, etc. Hisense's U.S. R&D center maintains close cooperation and exchanges with advanced international companies. The R&D center also provides strong technical support for Hisense’s expansion into the U.S. market. At present, Hisense products have been successfully sold in major stores in North America. Hisense R&D Center in the United States is using its strong technical strength to maintain the competitiveness of Hisense products and enable Hisense products to enter thousands of households in the North American market
[Edit this paragraph] Hisense (USA) Optical Communications R&D Center
Hisense (USA) Optical Communications R&D Center is located in the beautiful eastern city of Chicago. It was established in July 2002. The development team consists of North American Optical Communications Composed of industry elites, the laboratory is equipped with development equipment that can reach up to 40G bits per second. The R&D center is based on the commanding heights of global optical communication technology and is committed to providing technologically leading optical communication module products and solutions worldwide. Since its establishment, Hisense (USA) Optical Communications R&D Center has successively completed the research and development of internationally advanced SFF/SFP/XFP miniaturized optical transceiver modules, with product rates ranging from 100M bits per second to up to 10G bits per second, becoming Qingdao Hisense Optoelectronics Technology company technology incubator has laid a good foundation for the development of Hisense optical communications industry. Especially for PON products, in 2006, it was the first in the world to develop a GPON solution, which was recognized by the market and customers and quickly occupied the US market. The Hisense optical communications industry is developing rapidly, and Hisense (USA) Optical Communications R&D Center will continue to work hard, forge ahead, and lead the Hisense optical communications industry to new glory.
[Edit this paragraph] Hisense European R&D Center
Hisense European R&D Center was officially established in March 2007 in Eindhoven, a city in the southern Netherlands. At present, the European R&D center has R&D positions such as circuit design, software design, structural design, product manager and ID design. It is expected that by the end of 2007, the company's staff will reach about 20 people, of which foreign employees will account for about 30%. Hisense European R&D Center will make full use of Hisense's technical advantages in digital TV, network multimedia, chips, digital home and other fields, and fully investigate the latest technology development trends, European fashion trends, user habits and user needs, and develop for European and similar markets. High-tech, cost-effective digital DVB products as well as network, high-definition, and multimedia flat-panel TV products. At the same time, in order to meet the quality needs of users in different European countries and regions, Hisense European R&D Center will conduct on-site test verification and user experience testing according to different standards of different European countries and regions, and tailor-made for users in various European countries and regions. Customized high quality products. Moreover, Hisense European R&D Center will study the latest international technology and product directions and trends, carry out exchanges and cooperation with internationally renowned ID styling design companies, design world-class products, and comprehensively create an international Hisense brand image. The establishment of Hisense's European R&D Center enables Hisense to achieve a three-in-one strategic layout of R&D, production and sales in the European market, which accounts for more than a quarter of global TV sales.
[Edit this paragraph]Hisense Technology Honors