Zhou Hei Ya, the full name of Hubei Zhou Hei Ya Management Co., Ltd., adopts a direct company chain model. In order to ensure product quality and brand maintenance, it has always maintained the direct policy of "no franchise, no agency, no technology transfer". business concept.

The company is located at No. 72, Chenjiaji Avenue, Jiang'an District, Wuhan City, Hubei Province. It is a national brand enterprise specializing in the production of cooked braised products such as ducks, geese, duck by-products and vegetarian products. It mainly operates " Zhou Hei Ya" series of products. In 2011, "Zhou Hei Ya" was recognized as a "China Famous Trademark". :

Direct operation means direct investment and operation by the company headquarters. This kind of management model, which is led by one brand and invests in setting up branches or subsidiaries in various places, is called a direct-operated company chain model compared to the franchise chain model. The direct operation model is a form in which powerful large-scale enterprises develop and expand their own strength and scale through mergers, sole proprietorships, holdings, etc.

The main feature of direct-operated chains is that ownership and management rights are centralized and unified at the headquarters. The centralized and unified ownership and management rights are reflected in:

1. All member companies must be single owners, owned by a company, a joint organization or a single individual;

2. Centralized leadership and unified management by the headquarters, such as personnel, procurement, planning, advertising, accounting and business policies are all centralized and unified; 3. Implement a unified accounting system;

4. The managers of each direct chain store are employees rather than Owner;

5. Each directly operated chain store implements standardized operation and management.