Regional public brands are collective trademarks designed with agricultural products as the center. In areas with specific natural environment, human history or production and processing history, agricultural products brands registered and managed by relevant organizations and authorized by several agricultural producers and operators for common use. This kind of brand consists of the name of the place of origin and the name of the product. In principle, the place of origin should be at the county or prefecture level, with a clear place of origin.
Official products of agricultural products:
Formal products of agricultural products are also called tangible products. The tangible product of agricultural products is the realization form of the core product of agricultural products, that is, the appearance of agricultural products provided to the market. It consists of five signs: quality, characteristics, form, brand and packaging of agricultural products. Among them, the quality of agricultural products is the key factor to whether agricultural products can sell well. The third question in this section will elaborate on the quality of agricultural products. The characteristics, forms, brands and packaging of agricultural products are also important factors for their best selling. For example, the appearance of colored peppers and cherry tomatoes has broken people's understanding of traditional agricultural products. These agricultural products are welcomed by consumers after innovation in appearance and shape, but they sell well despite their high prices.