Weiquan yogurt is a new yogurt product launched by Hangzhou Weiquan Food Company in 2003. The Weiquan brand originally belonged to Taiwan Weiquan Food Company. In 1998, Ting Hsin Group, which started with Master Kong instant noodles, was The capital market has taken over Weiquan and officially acquired the Weiquan trademark.

In May 2003, Weiquan began to launch a bottled version of yogurt. In October 2004, raw yogurt was launched. In June 2013, the four-season fresh selection yogurt series was launched.

High-quality yogurt not only needs to taste wonderful, but also must ensure 100% high quality. In order to create a perfect example of yogurt, Weiquan Yogurt is committed to pursuing higher quality in every aspect from raw material collection to production process. Selected high-quality pure natural milk sources, fermented for 48 hours, are not only safe and secure, but also have a unique taste with a strong pure aroma. It also specially adds Longgen B bacteria that directly reach the intestines, allowing the yogurt to flow smoothly from the mouth to the body. Persistent belief and reliable quality have won Weiquan Yogurt the "Special Gold Award for Yoghurt Group" from the World Quality Food Selection Conference, and also won the trust of consumers for many years.