The origin of the Yamaha brand The origin of the name Yamaha is the surname of the company's founder, Yamaha (Yamaha) Tonan, who was founded in 1887. Familiar with Western science and technology from a young age, Yamaha initially repaired medical equipment and also repaired organs, eventually leading to the birth of the Yamaha brand. Out of confidence in his career prospects, Yamaha overcame all difficulties and founded the Yamaha Organ Company. With a motivated, far-sighted and decisive style, Yamaha finally achieved success. These laid the foundation of the Yamaha brand and are also an important spiritual wealth of today’s Yamaha Group. In the early days of its opening, Yamaha Tonan mainly produced organs. In 1900, it began to produce performance pianos and an increasing number of other different types of large and small musical instruments. Later, Yamaha's business scope became increasingly diversified, including electronic music products, sporting goods, and even electric bicycle products. The development of audio and video products took more than ten years. Yamaha's entrepreneurial purpose is: "Through the production and development of various creative, high-quality, and high-tech products, comprehensively improve people's quality of life." Yamaha's business philosophy is: "Customer first, quality first, people-oriented , serving the world. " Among them, customer first is the primary goal, so from product design to production improvement to after-sales service, Yamaha tries to meet customer needs in all aspects and turn people's dreams into reality. Surround amplifiers have always been YAMAHA's best products. YAMAHA's famous technology in AV amplifiers is its colorful sound field effects. Looking at YAMAHA's products over the years, you will find that sooner or later, its products will use chips developed by itself. Because YAMAHA company has done a lot of in-depth research on surround sound, it has produced a lot of effective results. Other manufacturers' chips cannot incorporate YAMAHA's research results, so they will eventually develop their own chips. Friends who know how to enjoy music know YAMAHA's status and influence in the audio-visual industry. Since 1986, YAMAHA has been continuously developing and producing home theaters, and has a leading position in the industry. In early 2000, the home theater was changed from 5.1-channel to 6.1-channel all-digital sound. Easy-to-use operating interfaces have become a feature of YAMAHA AV amplifiers, because for some higher-end amplifiers, users must adjust various parameters on the TV screen. Frankly speaking, this method is too revolutionary. All the information about the new features can be seen on the display of the fuselage, making it much more convenient to adjust. Anyone who knows a little about Yamaha DSP amplifiers will remember that its chip has a number starting with YSS, such as: YSS-918 for "CINEMA DSP ENGINE" (Cinema DSP Engine) or YSS-908 for omitting the DTS decoder. . Tuning Fork Logo The three crossed tuning fork shapes of the Yamaha logo represent the partnership between the company's three pillars - technology, products and sales, while the circle symbolizes the company's never-ending vitality in the world of vocal music. This logo also symbolizes the three basic elements of music: melody, rhythm and harmony. Enlarged image 1898 The image of a phoenix holding a tuning fork in its mouth is designated as the trademark of the newly established Nippon Musical Instrument Company. 1927 Logo with tuning fork and Yamaha logo. 1934 Trademark widely used in newspaper advertisements and catalogs. Enlarged image 1937 Trademark filed by Yamaha Organ Company. 1937 Trademark filed by Maha Piano Company. 1937 Only the tuning fork logo was trademarked. 1956 Trademark filed for musical instruments. 1959 Trademark filed for musical instruments. 1964 motorcycle trademark. 1967 Standardized logotype introduced; highlight format designated as the universal format of choice. The reverse-white format from 1980 to 1967 was designated as the standardized logo. 1987 Logo used for company logo. 1998 Currently designated standard and alternative versions with tuning fork markings. The Yamaha logo, which combines the Yamaha logo with a tuning fork, was adopted in 1967, in line with the original intention of standardizing the tuning fork logo. Yamaha has used various styles of logos over the years, with the current one being the one designated in 1998.

1967 designated Yamaha badge. The logo was updated in 1980 and the standard layout was simple lines. 1987 To commemorate the company's 100th anniversary, the company's name is changed to the Yamaha Group. To emphasize the Yamaha name, the tuning fork part was deleted. 1998 designated as the standard and replacement version of the current Yamaha logo. Yamaha History 1887 Torakusu Yamaha successfully produced the first organ and received many orders from the beginning. 1897 Nippon Gakki Co., Ltd. (Nippon Gakki Co., Ltd) was established, and Tonan Yamaha became the first president. Completed its first overseas order: 78 organs exported to South Asia. 1900 Production of upright pianos begins. 1902 The first large piano is produced. 1903 Starts making fine furniture using its woodworking experience. 1904 Yamaha's pianos were highly praised by participants at the World Trade Fair in Saint Louis. 1914 The first harmonica is introduced. A year later Yamaha harmonicas were exported around the world. 1922 Production of hand-cranked phonographs begins. 1930 Founded the world's first audio research laboratory. 1931 Designed the acoustics for Japan's new parliament hall. 1932 Mass production of pipe organs begins. 1935 Magna organ introduced. 1942 The first acoustic guitar is produced. 1951 Yamaha Corporation Building is built in Ginza, Tokyo. 1953 President Genichi Kawakami begins his first overseas inspection. 1954 A music education system was established. Produced the first Hi-Fi player. The company's experts used metallurgical technology to create Yamaha's first motorcycle: the YA-1. First year product: 125cc motorcycle. 1955 With the successful development of Yamaha motorcycles, Yamaha Motor Co., Ltd. was established. 1958 The first overseas subsidiary is established in Mexico (Yamaha de Mexico S.A.). 1959 The Technical Research Institute was established. Developed the first electronic organ, the electronic organ. Yamaha leveraged its expertise in materials to assemble a line of equipment for reinforced glass structures. 1960 Yamaha International Corporation is established in the United States. 1961 With the successful use of archery equipment, the first FRP skis were developed and sold, and the company diversified into the production and sales of alloy products. 1962 Yamaha Entertainment Co., Ltd. is established. 1964 The first electronic keyboard competition was successfully held. 1965 Started producing wind instruments. The first overseas Yamaha Music Academy was established in Los Angeles, USA. 1966 Yamaha expands its business in Europe and subsequently establishes Yamaha Europa G.m.b.H in West Germany. Yamaha Music Foundation is established. Started selling guitars and drums. Yamaha music academies were established in Mexico, Canada, and Thailand. 1967 Nemu-no-Sato is built, the only resort that combines entertainment and music. Developed CF platform grand piano. 1968 Yamaha produces the first Hi-Fi stereo equipment. 1969 Sviatoslav Richter brings the CF grand piano to Italy for a performance tour. 1970 The first World Pop Music Festival is held in Tokyo. 1971 Started producing semiconductor products. 1972 Hosted the first children's composition presentation. Yamaha collaborated with the Vienna Orchestra to successfully develop a new organ. 1974 Yamaha develops the 1000 nanosecond beryllium diaphragm speaker (NS-1000M), the first synthesizer CSY-1 and the mixing console PM-100. Opened Tsumagoi Resort with music and sports themes.

In West Germany, Yamaha held a presentation of children's compositions for the first time outside of Japan. 1975 Yamaha Sports Equipment Factory launches several tennis rackets. Started producing and selling original high-quality furniture. 1976 Started producing electronic products and electronic keyboards. 1977 Established wind instrument studio in Tokyo. 1978 Wind instrument studio established in Hamburg. 1980 The Piano Technology Research Institute was established in Tokyo. Started selling portable keyboards. 1982 Development and sale of golf clubs made of composite materials. Introduced compact CD-1 disc. The first digital piano is launched. 1983 Yamaha produces and sells the electronic keyboard (Clavinova) and the DX-7 digital synthesizer (Synthesizer). Launch of the CF grand piano. Started producing LSIs customized products. 1984 Combining a variety of professional technologies to produce the first automated industrial robot. 1985 Yamaha Film Studio is founded in Tokyo. 1986 Yamaha digital sound field processor DSP-1 was born. Established wind instrument studio in Vienna. 1987 Opening of the Piano Artists Service Center (C.E.A.A.) in Paris. Founded a film studio in London. In Tokyo, Yamaha established the first Band Explosion World Final. On the 100th anniversary of its founding, the company was renamed Yamaha Co., Ltd. 1989 The Museum of Modern Art in New York acquires Yamaha's wind instrument and Musical Instrument Digital Interface (MIDI) controller WX7. Launched the first CD recorder. 1990 A sample showroom is opened in former East Berlin. 1991 Yamaha's total production of pianos and wind instruments both exceeds 5 million units. Celebrating the 20th anniversary of the Children's Composed Song Presentation Association. The Museum of Modern Art in New York collects Yamaha's Active Servo Processing Speaker YST-SD 90. 1992 Fin Christian Jagge (Norway) wins a gold medal with the PROTO-SL ski sled at the Albertville Winter Olympics. Yamaha receives letter of commendation from the Vienna Philharmonic Orchestra. Kemble & Company (UK) won the Queen's Award for Outstanding External Achievement. 1993 Manufactured the world's first titanium alloy golf club. Started selling silent pianos, VL1 and VP1 virtual sound synthesizers, and CD burners CDE-100 and CDE-100H10. 1994 Started selling the Grand Piano Silent Series. 1995 Started selling digital pianos (the Silent Brass System and the GranTouch). 1996 Released DTX Silent Session Drum, the highest-end model of electronic drums. 1997 Yamaha Kagoshima Semiconductor Equipment passed ISO14001 certification. Stanford University and Yamaha announce joint licensing program for the Sondius-XG. Ryuichi Sakamoto first proposed Internet MIDI Live. Introducing the Silent Violin. 1998 Kakegawa Piano Factory and Yamaha Electronics Manufacturing (Malaysia) Sdn. Bhd passed ISO14001 certification. Denis Matsuev performed for the first time on the CFIIIS grand piano at the International Tchaikovsky Piano Competition. Started selling Silent Cello.

A combination of expertise creates a digital sound field processor - a standard home theater system. 1999 Yamaha's Metanix Inc. and Saitama Brass plants received ISO14001 certification. Started selling multimedia audio systems for computers. 2000 Yamaha begins licensing activities for new digital network interface technology (mLAN). Launched Mobile Phone ringback tone service in Japan and Taiwan. To celebrate Yamaha's 100th anniversary of piano manufacturing, Yamaha has carefully crafted a commemorative piano. Record company - Yamaha Music Communications Co., Ltd. established. 2001 Established audio-visual product sales subsidiary in Shanghai. All Yamaha production sites are ISO14001 certified. Established a musical instrument sales subsidiary in Korea. Launched a silent guitar (Silent Guitar). 2002 Termination of archery equipment business. Started selling Silent Viola. Yamaha starts selling electronic violin (Electric Violin). Establishing an investment holding company in China. Established AV/IT production company Yamaha Electronics (Suzhou) Co., Ltd. in Suzhou, China. Establishment of holding company in Europe. 2003 Launched "Vocaloid" digital sound synthesis technology. Established a musical instrument production subsidiary in China. Exit the CD-R/RW business.