The trademark of Alibaba Damo Academy was rejected first because their name sounded like a religious belief. Secondly, there is no way for their trademark to pass the review.
On October 11, 2017, at the 2017 Hangzhou Yunji Conference, Alibaba Group officially announced the establishment of the "Technology Innovation World" Dharma Club. Jack Ma announced that in the next three years, Alibaba will invest 100 billion yuan in technology research and development, search for talents, invest in technology, and explore the future around the world, including global research institutes, university joint laboratories, and global cutting-edge innovation research plans.
Why was the application for "Dharma Garden" rejected? Jiang Cangsang told reporters that my country’s Trademark Law clearly stipulates that religious words are generally not registered as trademarks. Ali's registered trademark is "Dharma Hall". As a patriarchal figure in the history of Buddhism, "Dharma" has an inseparable relationship with Buddhism. As a trademark designated for insurance information and other services, it is easy to hurt the feelings of religious people and cause adverse social impact, which has constituted the situation stipulated in Article 10, Paragraph 1, Item (8) of the Trademark Law.
After review, the State Intellectual Property Office determined that the applied trademark was "Dharma Hall", in which "Dharma" is a Buddhist term used for designated trademark use in insurance information and other services, which is likely to harm religious people. Emotions, causing adverse social impact, and constituting the circumstances mentioned in Article 10, Paragraph 1, Item (8) of the Trademark Law. The evidence submitted by Alibaba was insufficient to prove that the applied trademark was registrable.
The State Intellectual Property Office rejected the trademark registration application of the review service agency in accordance with the provisions of Article 10, Paragraph 1, Item (8), Article 30, and Article 34 of the Trademark Law. "Applying to register the names of public figures in the fields of politics, economy, culture, religion, ethnicity, etc. as trademarks falls within the 'other adverse effects' mentioned in the preceding paragraph," Jiang Cangsang said. Because of this, Buddhism belongs to the category of religion, so Even if an application is made, it will be rejected.