Because the original joint venture partner Hong Kong Dairy Company has sold its ice cream manufacturing business to Nestlé, Wuyang Ice Cream changed its name.

Because the original joint venture partner Hong Kong Milk Company had sold its ice cream manufacturing business to Nestlé, on May 17, 1999, Guangzhou People’s Food Factory cooperated with Nestlé Co., Ltd. to operate Guangzhou Frozen Food Co., Ltd. through equity transfer. It has become one of the operating companies invested by Nestlé Co., Ltd. in China, with 97% of the shares. It is administratively affiliated with Nestlé (China) Co., Ltd. and is exclusively managed by Nestlé China.

After the acquisition, the "Wuyang Ice Cream" brand was retained and produced together with the Nestle ice cream series. Ronald Houston (Hao Sijin) serves as the factory manager of Guangzhou Frozen Food Co., Ltd. Since December 2005, he has been the general manager of Guangzhou Frozen Food Co., Ltd. and the general manager of Guangzhou Nestlé Milk Co., Ltd.

After the joint venture, new products are launched every year, and Wuyang’s trademark is also consistent with Nestlé’s ice cream trademark: the three words “Wuyang Brand” in red are surrounded by a blue oval, and Nestlé also has red letters and a light blue trapezoid outside; the names and designs of some products are also very close to those of Nestlé Hong Kong. The packaging of the Qiqu series maintains the comic design style of the Hong Kong Dairy Company.

The company has also introduced advanced production lines, such as the BigDrum production line to produce Nestlé’s core strategic product flower cores, and established a new product development laboratory to promote new product development.

Introduction to Wuyang Ice Cream:

Wuyang brand ice cream is a well-known local ice cream brand in Guangzhou, China, and has a high degree of recognition in Guangdong Province. The Wuyang Ice Cream Factory was originally located at No. 163 Donghuanan Road, Dongshan, Yuexiu District, and has been moved to No. 9 Xinfeng Road, Yongshunda Road, Yonghe Development Zone, Guangzhou Economic and Technological Development Zone.

From 2002 to 2005, Wuyang Ice Cream won the title of Guangzhou Famous Trademark. When Wuyang Ice Cream was producing ice cream at its Donghua South Road factory, the aromatic ice cream smell could be smelled in nearby places. Many Guangzhou citizens were deeply impressed by this. During the management period of the Hong Kong Dairy Company, the advertising slogan used by Wuyang Ice Cream was "Wuyang Ice Cream is so addictive, smooth and delicious, so happy".

The above content refers to Baidu Encyclopedia-Wuyang Brand Ice Cream