1986 officially uses the logo of Bank of China with the approval of Bank of China. With the development of business and the improvement of management level, China Bank began to design CI in 1980s. 1980 China bank hong kong branch and 12 China bank implemented a computerized joint venture, and "jinliu design consultant co., ltd." headed by Mr. Wang accepted the design bidding. I like this logo because I am also a graphic design student, and I was greatly inspired when I first came to this logo. The overall logo is simple and clear, not sloppy at all. The meaning contained in it is also clear. It not only gives us a good feeling visually, but also perfectly expresses the core culture and management concept as the primary image of the enterprise. Whether it is placed on outdoor billboards or applied to all materials and supplies of enterprises, it can highlight the characteristics of enterprises. So I think this kind of logo can be regarded as a truly successful corporate logo design. The overall logo is in the shape of an ancient coin, which has been simplified to form the current bank logo. At the same time, this constellation also has many good meanings. The copper hole and vertical line in the sign indicate that the "middle" of China stands for China; The circular outline of the logo represents the meaning of the earth, implying that China Bank is an international bank facing the world. The Chinese name of China Bank was inscribed by Mr. Guo Moruo. Mark the image of ancient Chinese coins, so that people can know what this company is doing at a glance; The logo is accurate in conception and vivid in image, which can accurately express the meaning that should be expressed, and at the same time, it naturally does not lose its formal aesthetic feeling. That is to say, it embodies the original feelings brought by Chinese national characteristics, and has a modern atmosphere because of the simplification of graphic elements, which can be well distinguished from other banks. It shows the strong cultural characteristics of China. In fact, the logo design is largely graphic symbols with text symbols, because these symbols are highly concise, cohesive and abstract. Of course, sometimes we will intuitively use text symbols as symbols, but we must go through the transformation of graphics, so as to design more vivid, artistic and cognitive successful symbols. The logo of China Bank is based on the appearance of ancient copper coins in China, and then graphical. Draw simple lines of copper coins and connect them. This design method fully shows that beauty is formed by extracting elements from daily design, and the extraction process of such elements must of course have a certain purpose, because it is ultimately used in business. Choose as freely as possible the elements that are consistent with the design purpose. The choice of graphic symbols of copper coin images reflects the functions and functions of a company like a bank.