National wine brand trademark
It is understood that the famous brands of Maotai, the national liquor, have two trademarks, namely "five stars" and "flying", which were formed under a specific historical background. In the early days of the People's Republic of China, after the establishment of the local state-owned Maotai Distillery, the original registered trademark was "Kweichow Moutai", with the pattern of workers and peasants joining hands in the middle of the upper end of the trademark and wavy lines around it, with five red characters of "Kweichow Moutai" and ten white characters of "Produced by the local state-owned Maotai Distillery" below. 1In March, 956, the word "Tai" was restored. 1953, Moutai began to be sold abroad, and the trademark pattern was changed to consist of golden wheat ears and red five stars. The ears of wheat are outside, and the five stars are in the middle. The registered trademark is "Wheel" brand, which is the predecessor of today's "five-star" trademark, implying that Moutai is the crystallization of the new China workers and peasants alliance. However, under the historical conditions at that time, this trademark pattern was regarded as a "political trademark" by some foreign anti-China forces, so it was subjected to some undue discrimination. In order to facilitate export, with the approval of the former Ministry of Light Industry, the export trademark of Moutai was changed to "Tian Fei" brand on 1958. The design draws lessons from the image of "Tian Fei" in Dunhuang, which has great influence in western society, and holds a golden cup for two flying fairies, implying that Moutai is the messenger of diplomatic friendship and has been used ever since.