Baidu promotion is the mainstream channel of integrated marketing in Internet market at present. Since it is the mainstream promotion media, fierce competition in the market is inevitable. How can advertisers accurately find customers, lock customers, retain customers and form a transformation? This also follows the basic principle of integrated marketing. We must use the best and most personalized baidu promotion product mix to realize multi-faceted integrated marketing in baidu promotion.

Baidu promotion completed integrated marketing points 1, search promotion+network alliance promotion.

Baidu promotion can be divided into:? Search engine? And then what? Alliance website? ,? Search engine? That is, search promotion, and? Alliance website? That is, network alliance promotion. In order to improve the conversion effect of advertisements, it is necessary to form search promotion and network alliance promotion? +? Mode, do a good job of integrated marketing promotion mode. The focus of online alliance promotion lies in the exposure of brands and activities, while search promotion can further refine users and improve the conversion effect. The combination of the two complements each other.

2. Brand traffic+industry traffic

Baidu promotion has formulated a number of integrated marketing schemes for brands and industries, and then launched a variety of products for promotion. Among them, the most noteworthy are brand traffic and industry traffic. For advertisers, we should not only pay attention to brand reputation, but also pay attention to the value brought by brand reputation. From the perspective of baidu promotion, the brand traffic zone can not only improve the brand exposure, but also help the transformation and upgrading. Moreover, baidu promotion has customized industry traffic zones for different industries. With a targeted marketing strategy, why not stay with customers?

Brand traffic zone: brand starting line, brand luxury watch, brand head, brand zone, etc. These are highly recommended products from baidu promotion. Advertisers can customize according to brand characteristics, or refer to baidu promotion customer service suggestions.

Industry traffic zones: Baidu Health, Baidu Life, Baidu Education, etc. Baidu promotion products involved include medical promotion, education promotion and question-and-answer marketing. Marketing value: improve the richness of display style, deepen the influence of users on products, and form1+1>; 2' s combined marketing effect.

3, ordinary creativity +flash promotion

The search engine shows the user's query requirements to the search results page, and the exposure display is used as search promotion. The first step is to attract users to click, and the strategy of this link must start with creativity. Creativity directly affects users' click behavior, and the strategy of increasing click volume is to enrich creative style. Baidu search promotes a variety of creative styles, which combine with each other and complement each other.

4.PC+mobile

The habit of users using the Internet is rapidly changing from PC to mobile Internet. For advertisers, in addition to gaining a foothold on the PC side, they also need to explore the mobile market. For baidu promotion, the focus should be more on the mobile side. Only by combining PC and mobile can we gain more market share and compete with our competitors.

For mobile promotion, the focus is on mobile search promotion and mobile network alliance promotion. For the mobile promotion mode, baidu promotion has launched creative styles such as value navigation style and gold booth. Not only that, but also launched Baidu Mobile dsp service, which is an upgraded version of Baidu Mobile Network Alliance.

Baidu promotion how to block peer malicious clicks Generally speaking, peer malicious shielding is divided into the following four categories:

First, competitors click.

Solution: through Baidu background IP monitoring, find the IP that has been accessed repeatedly for a long time and block it. Note: In order to avoid killing innocent people by mistake, you can judge whether it is a malicious click by comparing the keywords of IP.

In fact, Baidu's statistics on IP details are very detailed (including the number of visits, search terms, keywords, entry pages, visit duration, etc.). ), but there is a bad place, only the details of real-time access, longer data can not be queried. So you have to install 5 1la or cnzz.

Record the malicious IP clicks found by statistics every day into an excel table, and use the sorting in excel to clearly reflect the laws of these IPS. If it is some scattered and irregular single IP, you can join Baidu Shangdun. Manually exclude IP? . If it is some regular all-IP segments, add it to? Advanced IP exclusion? . For accounts that have detected malicious clicking on IP data, manual IP exclusion combined with advanced IP exclusion can solve the problem well.

Operation method: Add IP exclusion in Optimization and Tool Center-Tool Center-Business Shield. Shangdun supports policy exclusion, that is, we can preset some rules, and the IP that violates this rule will be automatically blocked by the system. For example, if you click the IP three times in the background 15 minutes, the system will automatically exclude it, and our advertisements will not be displayed when the computer of the IP searches for keywords in the future.

1. Open baidu promotion account, enter the search promotion interface, and click? Tool center? Label.

2. After entering the tool window, there is the first one on the left. Shang Dun? Button, you can click it.

3. Open the following window, and you can click to set the IP shielding operation that the site often enters as needed.

Second, VPN click.

Solution: You can log in to Baidu background, because VPN clicks on different IP addresses, but its computer is the same computer, and its machine code is the same. Therefore, the machine code can be blocked by directly locking it from the background of baidu promotion. I wonder what the machine code is? Please Baidu)

Third, software brush.

Solution: You need to log in to the server, turn on server protection, and block the MAC address. And page protection needs to install anti-click software, and the effect is good! I don't know what the MAC address is. Please Baidu)

The second and the third are more technical, and I don't know much about them here, so I dare not teach fish to swim. Generally, you need to consult the technical god of our company to get it. If you really need it, you can ask the technical god.

Fourth, the evil QQ group.

Solution: There is no excuse for this click, because they are all real users. However, the time limit of this click is very short, and there will be no long-term attack. Just temporarily stop clicking on the keyword.

In fact, the best way is that everyone is different, save money and effort, compete fairly, and focus on products and services instead of doing such meaningless things and clarifying good and evil.

I hope people who have read this article can save costs, work together to build a harmonious ecological environment in baidu promotion, refuse malicious clicks and start from me.

;